Content Executive

Job Title: Content Executive Location: Gurugram CTC Offered : 3LPA-5LPA (apply only if this suits) Reports To: Marketing Manager Role Overview We’re seeking an innovative and research-savvy Content Writer to join our marketing team. You’ll transform complex tech and program details into engaging narratives that drive traffic, generate leads, and build Rosmerta’s thought leadership. Key Responsibilities Social Media Content Plan and draft posts monthly across LinkedIn, Twitter, Instagram, and Facebook. Craft platform-specific copy (headlines, captions, hashtags) that drives engagement and brand awareness. Develop content calendars in collaboration with the marketing team. Event Communications Write pre-event promotional copy such as email invites, social media banners, and press releases. Create on-site materials including event agendas, speaker bios, signage copy, and handouts. Draft post-event summaries and newsletters highlighting key takeaways and media coverage. Marketing Collateral Produce compelling one-pagers, brochures, and product sheets that distill technical features into clear benefits. Collaborate with designers to develop infographics, slide decks, and case studies. Update and optimize existing collateral for consistency, accuracy, and brand voice. Research & Collaboration Interview subject matter experts, product managers, and partners to gather insights. Stay updated on industry trends, competitor activities, and relevant news. Collaborate with SEO specialists to integrate keywords and improve search visibility. Performance & Optimization Monitor content performance metrics such as engagement rates, click-throughs, and downloads. Conduct A/B tests on headlines, content formats, and CTAs to maximize impact. Implement feedback loops to refine tone, style, and messaging over time. Candidate Profile Qualifications and Experience 1-3 years of experience in content writing within B2B tech or automotive safety domains/Freshers are welcome. Excellent command of English with strong research and storytelling skills. Quick learner with the ability to understand complex products and data. Innovative thinker with a willingness to propose new content formats (e.g., videos, interactive content). Familiarity with SEO best practices and content management tools such as WordPress or HubSpot. Show more Show less