Job Title: Content Executive Location: Gurugram CTC Offered : 3LPA-5LPA (apply only if this suits) Reports To: Marketing Manager Role Overview We’re seeking an innovative and research-savvy Content Writer to join our marketing team. You’ll transform complex tech and program details into engaging narratives that drive traffic, generate leads, and build Rosmerta’s thought leadership. Key Responsibilities Social Media Content Plan and draft posts monthly across LinkedIn, Twitter, Instagram, and Facebook. Craft platform-specific copy (headlines, captions, hashtags) that drives engagement and brand awareness. Develop content calendars in collaboration with the marketing team. Event Communications Write pre-event promotional copy such as email invites, social media banners, and press releases. Create on-site materials including event agendas, speaker bios, signage copy, and handouts. Draft post-event summaries and newsletters highlighting key takeaways and media coverage. Marketing Collateral Produce compelling one-pagers, brochures, and product sheets that distill technical features into clear benefits. Collaborate with designers to develop infographics, slide decks, and case studies. Update and optimize existing collateral for consistency, accuracy, and brand voice. Research & Collaboration Interview subject matter experts, product managers, and partners to gather insights. Stay updated on industry trends, competitor activities, and relevant news. Collaborate with SEO specialists to integrate keywords and improve search visibility. Performance & Optimization Monitor content performance metrics such as engagement rates, click-throughs, and downloads. Conduct A/B tests on headlines, content formats, and CTAs to maximize impact. Implement feedback loops to refine tone, style, and messaging over time. Candidate Profile Qualifications and Experience 1-3 years of experience in content writing within B2B tech or automotive safety domains/Freshers are welcome. Excellent command of English with strong research and storytelling skills. Quick learner with the ability to understand complex products and data. Innovative thinker with a willingness to propose new content formats (e.g., videos, interactive content). Familiarity with SEO best practices and content management tools such as WordPress or HubSpot. Show more Show less
We’re seeking an innovative and research-savvy Content Writer to join our marketing team. You’ll transform complex tech and program details into engaging narratives that drive traffic, generate leads, and build Rosmerta’s thought leadership. Key Responsibilities Plan and draft monthly social media content for LinkedIn, Twitter, Instagram, and Facebook Write engaging platform-specific captions, headlines, and hashtags to boost visibility and engagement Coordinate with the marketing team to build and maintain content calendars Create promotional content for events, including emails, banners, and press releases Write event materials such as agendas, speaker bios, and post-event summaries Develop marketing assets like brochures, one-pagers, and product sheets with clear messaging Collaborate with designers on infographics, decks, and case studies Edit and refresh existing materials to ensure consistency with brand tone and accuracy Interview internal stakeholders and partners to gather insights for content Research industry trends and competitor content for ideas and benchmarking Work with SEO teams to incorporate relevant keywords into content Track performance of content through metrics like engagement, clicks, and downloads Experiment with headlines, formats, and CTAs to improve content performance Use feedback and analytics to refine writing style and tone over time About Company: We provide vehicle care, accessories, emergency assistance, and doorstep services. We are a tech-enabled platform for all your car/two-wheeler needs. Show more Show less
MyRaasta is a comprehensive car care solution provider that aims to simplify the complex world of car care. From doorstep services to providing 100% OEM parts, MyRaasta offers a range of car repair services through its platform. With over 300 verified partner workshops, MyRaasta ensures cost-effective and trackable repairs, making it a one-stop solution for individual car owners and businesses. Role Description This is a full-time on-site Performance Manager role located in Gurugram at MyRaasta. The Performance Manager will be responsible for analyzing performance metrics, implementing training programs, managing budgets, and enhancing overall performance management processes for the company. Qualifications Proven Expertise in Performance Marketing Advanced Data Analytics & Performance Optimization Budget Management and Optimization Continuous Performance Monitoring and Campaign Management Industry Expertise (Automotive Industry) Exceptional Communication and Leadership Skills Advanced knowledge of performance marketing channels, including PPC, SEO, paid social, email marketing, programmatic, and content syndication. Strong proficiency in data-driven decision-making, leveraging tools such as Google Ads, Facebook Ads, Google Analytics, CRM platforms, and DSPs to optimize campaigns. Bachelor's degree in Business Administration, Marketing, Management, or a related field. The Performance Marketer at MyRaasta will drive data-driven strategies to optimize growth and performance across digital channels. Join us to make a significant impact in the automotive industry with your expertise and leadership.