Job
Description
Experience Level: 1-3 Years
Salary: 3-6 Lakh p.a. depending on experience and skill level.
About Us:
The Policy Exchange is a dynamic financial services organization dedicated to transforming how individuals and businesses manage their investments. We specialize in creating customized portfolios tailored to meet the unique financial goals of our clients.
Job Description:
We are seeking a dynamic and results-driven Content Marketing & Design Associate to join our growing team. The ideal candidate will have 1-3 years of experience in designing creative content and successfully driving social media marketing. The incumbent will be responsible for designing engaging creatives and developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels.
Key Responsibilities:
Develop and Execute Digital Marketing Strategies: Create and execute comprehensive digital marketing plans to increase brand awareness, drive website traffic, and generate leads.
Content Creation and Management: Oversee the creation and curation of engaging content for our website, blog, social media, email campaigns, and other digital platforms.
SEO/SEM Management: Optimize website content and structure for search engines to improve organic search rankings. Manage pay-per-click (PPC) advertising campaigns.
Social Media Management: Develop and implement social media strategies to increase engagement, followers, and brand loyalty across various platforms.
Email Marketing: Design and implement email marketing campaigns to nurture leads and retain customers.
Analytics and Reporting: Monitor, analyze, and report on key performance indicators (KPIs) to assess the effectiveness of digital marketing efforts. Provide actionable insights to improve performance.
Collaborate with Internal Teams: Work closely with the sales, product, and design teams to ensure cohesive marketing efforts.
Stay Up-to-Date with Industry Trends: Keep abreast of the latest digital marketing trends, tools, and best practices to maintain a competitive edge.
Qualifications:
Experience: 1-3 years of proven experience in content design and marketing.
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
Technical Skills: Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, SEO tools (e.g., SEMrush, Moz), and email marketing software (Mailchimp expertise required).
Content Skills: Strong writing and editing skills with an eye for detail.
Analytical Skills: Ability to analyze data and draw actionable insights to improve marketing strategies.
Creative Skills: Innovative thinking with the ability to develop unique marketing ideas.
Communication Skills: Excellent verbal and written communication skills.
Team Player: Ability to work effectively in a collaborative team environment.
Skills required
Certifications: Google Ads, Google Analytics, or other relevant certifications.
Experience with Marketing Automation Tools: Familiarity with tools such as HubSpot/ Marketo.
Familiarity/ Expertise in Design tools: Expertise in Canva, Photshop/Illustrator/Figma, and video content creation tools
Industry Knowledge: Experience in Financial services/ Insurance/Personal Finance sector is a plus. Basic financial products knowledge is a must have qualification.
MS Office usage expertise is required
What We Offer
Competitive Salary: Based on experience and qualifications.
Benefits Package: Year-end bonus/performance bonus
Professional Development: Opportunities for growth and advancement within the company.
Work Environment: Collaborative and innovative work culture with a focus on work-life balance.
If you are passionate about digital marketing and looking to take your career to the next level, we would love to hear from you!
