Content & Consumer Experience Manager

4 - 5 years

0 Lacs

Posted:1 week ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Content & Consumer Experience Manager

Role Overview

Content & Consumer Experience Manager

You will shape what we stand for, how we communicate it, and how consumers experience it—online, offline, and one-on-one.


Key Responsibilities


1. Build & Elevate Brand Communication

  • Own and enhance the

    overall communication quotient

    of all brands.


  • Develop a

    clear brand positioning philosophy

    and translate it into compelling consumer-facing narratives.


  • Ensure all brand communication is

    consistent, distinctive, and rooted in purpose

    across touchpoints.


2. Consumer-First Communication Strategy

  • Lead the development of

    communication strategies for each brand

    , grounded in consumer research and insights.


  • Decode consumer motivations, barriers, and triggers to shape

    what we say, how we say it, and where we say it

    .


  • Define key messaging frameworks, content pillars, and tone-of-voice guidelines.


3. Creative Execution Across Platforms

  • Translate strategy into

    strong creative concepts

    across:


  • Digital & social platforms


  • Website content


  • Advertising & campaign creatives


  • Audio-visual communication (films, shorts, reels, explainers)


  • Influencer & creator collaborations


  • Work closely with internal teams and external partners to ensure

    high-quality, insight-led execution

    .

  • 4. Consumer Experience & Brand Encounters

    • Design and own

      consumer touchpoint experiences

      where the brand meets people in real life.


    • Create opportunities for consumers to

      discover, explore, taste, and try

      our products.


    • Take the brand story

      directly to consumers

      through sampling, activations, events, and one-on-one interactions.


    5. Turning Experiences into Influence

    • Convert real-world consumer interactions into

      exciting, authentic content

      .


    • Build stories that showcase trial, reactions, usage, and trust—content that can influence

      new customers and at-home trial

      .


    • Ensure consumer experiences continuously feed into the content engine.


    6. Website Content & Conversion Experience

    • Build

      relevant, engaging, and persuasive website content

      that enhances consumer experience.


    • Collaborate with media and performance teams to ensure content supports

      higher engagement and conversions

      .


    • Continuously improve storytelling, product communication, and brand clarity on the website.


    7. Corporate & Culture Content

    • Create compelling

      corporate communication content

      that inspires and motivates stakeholders, partners, and internal teams.


    What We’re Looking For

    • A strong

      brand thinker with hands-on content execution experience

      of at least 4-5 years.
    • Someone who understands consumers deeply and can turn insights into stories.
    • Comfortable working across strategy, creativity, execution, and experiences.
    • Passion for building brands that people don’t just buy—but

      connect with

      .
    • Previous experience of working on FMCG brands or DTC would be preferable
    • MBA in Marketing or similar
    • Jaipur-based or willing to shift to Jaipur, as this is an onsite role.


    About AvyahCorp

    We are India’s only healthy and affordable snacking company, built on the belief that good food should be accessible, honest, and enjoyable for everyone. At AvyahCorp, we are creating some of the most exciting brands of tomorrow—brands that solve real hunger moments, respect consumer intelligence, and deliver nutrition without compromise. From product innovation to storytelling and consumer experience, everything we do is driven by insight, integrity, and a deep understanding of the Indian consumer. We are a young, fast-growing company where ideas matter, ownership is real, and the opportunity to shape category-defining brands is every day.

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