Content & Consumer Experience Manager

Content & Consumer Experience Manager

Role Overview

Content & Consumer Experience Manager

You will shape what we stand for, how we communicate it, and how consumers experience it—online, offline, and one-on-one.

Key Responsibilities

1. Build & Elevate Brand Communication

• Own and enhance the

  overall communication quotient

  of all brands.

• Develop a

  clear brand positioning philosophy

  and translate it into compelling consumer-facing narratives.

• Ensure all brand communication is

  consistent, distinctive, and rooted in purpose

  across touchpoints.

2. Consumer-First Communication Strategy

• Lead the development of

  communication strategies for each brand

  , grounded in consumer research and insights.

• Decode consumer motivations, barriers, and triggers to shape

  what we say, how we say it, and where we say it

  .

• Define key messaging frameworks, content pillars, and tone-of-voice guidelines.

3. Creative Execution Across Platforms

• Translate strategy into

  strong creative concepts

  across:

• Digital & social platforms

• Website content

• Advertising & campaign creatives

• Audio-visual communication (films, shorts, reels, explainers)

• Influencer & creator collaborations

• Work closely with internal teams and external partners to ensure

  high-quality, insight-led execution

  .

4. Consumer Experience & Brand Encounters

• Design and own

  consumer touchpoint experiences

  where the brand meets people in real life.

• Create opportunities for consumers to

  discover, explore, taste, and try

  our products.

• Take the brand story

  directly to consumers

  through sampling, activations, events, and one-on-one interactions.

5. Turning Experiences into Influence

• Convert real-world consumer interactions into

  exciting, authentic content

  .

• Build stories that showcase trial, reactions, usage, and trust—content that can influence

  new customers and at-home trial

  .

• Ensure consumer experiences continuously feed into the content engine.

6. Website Content & Conversion Experience

• Build

  relevant, engaging, and persuasive website content

  that enhances consumer experience.

• Collaborate with media and performance teams to ensure content supports

  higher engagement and conversions

  .

• Continuously improve storytelling, product communication, and brand clarity on the website.

7. Corporate & Culture Content

• Create compelling

  corporate communication content

  that inspires and motivates stakeholders, partners, and internal teams.

What We’re Looking For

• A strong

  brand thinker with hands-on content execution experience

  of at least 4-5 years.
• Someone who understands consumers deeply and can turn insights into stories.
• Comfortable working across strategy, creativity, execution, and experiences.
• Passion for building brands that people don’t just buy—but

  connect with

  .
• Previous experience of working on FMCG brands or DTC would be preferable
• MBA in Marketing or similar
• Jaipur-based or willing to shift to Jaipur, as this is an onsite role.

About AvyahCorp

We are India’s only healthy and affordable snacking company, built on the belief that good food should be accessible, honest, and enjoyable for everyone. At AvyahCorp, we are creating some of the most exciting brands of tomorrow—brands that solve real hunger moments, respect consumer intelligence, and deliver nutrition without compromise. From product innovation to storytelling and consumer experience, everything we do is driven by insight, integrity, and a deep understanding of the Indian consumer. We are a young, fast-growing company where ideas matter, ownership is real, and the opportunity to shape category-defining brands is every day.