Consultant

Fractal Analytics - Consultant - Bengaluru/Gurgaon/Hyderabad

Brief about the Team & Fractal:

Fractal Analytics is Leading Fortune 500 companies leverage Big Data, analytics and technology to drive smarter, faster and more accurate decisions in every aspect of their business.

Fortune 500 companies recognize analytics is a competitive advantage to understand customers and make better decisions. We deliver insight, innovation and impact to them through predictive analytics and visual storytelling.

Technical and domain expertise:

SQL

Role:

The team member is expected to work directly with the client in a fast-paced working environment to address their day-to-day analytics needs.

The indicative areas of work could be:

• User Analytics - Understanding user behavior in the app, feature adoption, understanding retention & churn drivers etc., transaction behavior across features, offer & scratch card redemption, impact of email and notifications
• Marketing measurement - Evaluating effectiveness of marketing campaigns through channels like ATL & performance media
• Product analytics

Responsibilities:

• Client management:

• Be able to lead the conversations with the client and develop deep understanding of the nature of work to share new ideas and opportunity segments
• The candidate is required to bring in consulting expertise and work closely with the client to identify opportunities for growth and scale the engagement
• Communicate with the clients and understand their business needs

• Technical:

• Work with large, complex data sets to solve difficult, non-routine analysis problems, applying advanced analytical methods as needed
• Build data pipelines, and dashboards for marketers to self-serve data needs; enable automated tracking of marketing campaigns
• Harmonize data as required and setup models according to the business logic defined
• Use statistical tools to identify and evaluate the relationships between data fields, analyze output and determine the next action

• Project management:

  Lead at least one client engagement independently. Execute end to end client engagements. Ensure regular client updates & meetings, stakeholder management, any failure or risk analysis of the project, data sources, tracking execution & success metrics is done effectively & efficiently.

Qualifications & Experience:

• Hands on experience with databases, SQL coding across standard commercial databases (e.g., Teradata, MySQL), and statistics tools (e.g., R / Python).
• Hands on experience with quantitative analysis/modeling (e.g., scenario-based, sensitivity analyses, statistical techniques) and reporting

• Advanced knowledge of SQL is a must

• Good problem solving & insight generation skills
• Excellent communication skills with technical and non-technical stakeholders

Education:

B.E/B.Tech/M.Tech in Computer Science or related technical degree OR Equivalent

Location: