Communications Associate

Purpose

To accelerate the rooftop solar deployment, CEEW proposes to bring together multiple stakeholders to implement innovative solutions towards building consumer awareness, demand aggregation through innovative business models, increased access to low-cost capital and ease of deployment. CEEW will implement innovative consumer awareness campaigns across three states, to understand and help overcome the real and perceived biases among consumers.

The main purpose of this role is to lead the communication activities for this project. The ideal candidate would have proven ability to effectively coordinate with a range of stakeholders, some experience in executing communications campaigns, and exceptional project management skills.

The candidate will have the opportunity to work with top policy researchers to bring sustainability from the margins to the mainstream and get exposure to the inner workings of one of India’s leading think tanks.

In addition to the duties and responsibilities below, the individual should be prepared, as and when necessary, to take on additional responsibilities.

Job duties and accountabilities

Primary responsibilities

• Co-design and implement the communications strategy and campaigns across 2 states for the project.
• Ensure smooth running of the ongoing campaign in Uttarakhand.
• Lead/co-lead the conceptualisation, content and design of all collateral, including websites and dashboards, if any.
• Identify and engage with external vendors, partners, influencers, agencies and collaborate with other members of our outreach team on executing outputs planned as part of the communications strategy of the project and campaigns.
• Lead/co-lead on events process to execute dialogues, roundtable discussions, webinars under the project, and provide on-ground support in the cities of implementation.
• Work closely with the media team to identify media opportunities and coordinate on media outreach in campaign states/cities.
• Develop content for collateral, press releases, social media, videos among others, as required.
• Ensure that tone and messaging of every output is consistent with the overall project communications strategy.
• Ensure strict adherence to CEEW’s brand guidelines and quality control as per CEEW’s standards.

Secondary responsibilities

• Explore emerging formats, platforms and mediums for CEEW to publicise its research and mainstream sustainability.
• Support the outreach team on content-related and coordination activities as and when required.
• Support the Communications Manager on other special projects and institutional priorities, as and when required.
• Supervise and mentor outreach consultants and interns as and when required.

Selection criteria

Qualification

• Preferably Master’s/Bachelor’s degree in Strategic Communications, Public Relations, Marketing, or related fields.

Work experience and other skills

• Preferably 1-6 years of work experience.
• Proven ability to effectively coordinate with a range of stakeholders.
• Exceptional project management skills.
• Excellent writing skills and demonstrated ability to calibrate communications to resonate with internal and external target audiences.
• Excellent communication skills.
• Excellent eye for detail.
• Creative thinker with demonstrated success in implementing out-of-the-box content ideas.
• Demonstrated abilities to take ownership, manage multiple priorities and internal/external resources in a fast-paced environment, while meeting deadlines and quality standards.
• Strong drive and initiative, a self-starter.

CEEW operates in a dynamic environment and the candidate will be required to show flexibility in undertaking a variety of tasks.

Application Process

Applications will be reviewed on a rolling basis. Interested applicants are advised to apply at the earliest possible.

Only shortlisted candidates will be notified by us. We appreciate your interest.