Cluster Marketing Head

Good Health Can’t Wait

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

VISION

CENTER OF MARKETING EXCELLENCE

We aspire to build

a patient focused marketing organization

which brings power of insights, digital, design, analytics and brand communication

stimulates marketing imagination

and creates Differentiated Brand experiences for Doctors, nurses, patients

in identified Healthcare spaces, because good health can’t wait.

KEY CAPABILITIES

• Brand COMMUNICATION EXCELLENCE

• Patient and Doctor INSIGHTS - across continuum of CARE and CURE

• DIGITAL Marketing and Ecommerce

• DESIGN Thinking

• Marketing MEASUREMENT and ANALYTICS

KEY OUTCOMES

• Build and strengthen Mega Brands
  • with Differentiated Brand experiences for Doctors, nurses, patients
  • with an Innovation agenda of New product pipeline and Lifecycle management of old legacy brands/ products
• Marketing Process excellence
• Marketing Capability: Establish Dr Reddy’s talent as best in class in marketing in a digital world within IPM, and as a benchmark across industries

Cluster Marketing Head

Are you ready to reimagine healthcare?

Dr Reddy’s offers you an opportunity to shape and design marketing strategy and approach for one of their high focus healthcare space in a mobile and digital first world.

Deliverables

• Lead marketing strategy development for the healthcare space
• Partner with Insights team and agency partners for Insights journey for therapy areas and brands within the healthcare space
• Develop and design processes for brand proposition development with concepts research, qualitative and quantitative validation
• Build brand architecture for healthcare space
• Lead Brand communication for mega brands within the healthcare space
• Lead campaign idea development for mega brands
• Lead multichannel marketing plan with a digital first approach
• Establish Measurement and analytics for communication effectiveness
• Design and partner with leading agencies for marketing mix modeling
• Recommend lifecycle management strategy and tactics for established brands
• Recommend New product pipeline for the healthcare space for 3- 5 years

Candidate Profile

15+ Years in Consumer-focused industries like FMCG, FMCD, Internet and Ecommerce, Pharma with 5 years in Brand Marketing/ Innovation/ Brand activation roles

TRAITS / SKILL AREAS

Strategic thinker with strong marketing credentials

Demonstrated excellence in Digital marketing

Passion for healthcare

Challenges status quo

Additional Information

About the DepartmentGlobal Generics India