Cluster Marketing Head

VISION

CENTER OF MARKETING EXCELLENCE

We aspire to build

a patient focused marketing organization

which brings power of insights, digital, design, analytics and brand communication

stimulates marketing imagination

and creates Differentiated Brand experiences for Doctors, nurses, patients

in identified Healthcare spaces, because good health can’t wait.

KEY CAPABILITIES

• Brand COMMUNICATION EXCELLENCE

• Patient and Doctor INSIGHTS - across continuum of CARE and CURE

• DIGITAL Marketing and Ecommerce

• DESIGN Thinking

• Marketing MEASUREMENT and ANALYTICS

KEY OUTCOMES

• Build and strengthen Mega Brands
  • with Differentiated Brand experiences for Doctors, nurses, patients 
  • with an Innovation agenda of New product pipeline and Lifecycle management of old legacy brands/ products 
• Marketing Process excellence
• Marketing Capability: Establish Dr Reddy’s talent as best in class in marketing in a digital world within IPM, and as a benchmark across industries

Cluster Marketing Head

Are you ready to reimagine healthcare?

Dr Reddy’s offers you an opportunity to shape and design marketing strategy and approach for one of their high focus healthcare space in a mobile and digital first world.

Deliverables

• Lead marketing strategy development for the healthcare space
• Partner with Insights team and agency partners for Insights journey for therapy areas and brands within the healthcare space
• Develop and design processes for brand proposition development with concepts research, qualitative and quantitative validation
• Build brand architecture for healthcare space
• Lead Brand communication for mega brands within the healthcare space
• Lead campaign idea development for mega brands
• Lead multichannel marketing plan with a digital first approach
• Establish Measurement and analytics for communication effectiveness
• Design and partner with leading agencies for marketing mix modeling 
• Recommend lifecycle management strategy and tactics for established brands
• Recommend New product pipeline for the healthcare space for 3- 5 years

Candidate Profile

15+ Years in Consumer-focused industries like FMCG, FMCD, Internet and Ecommerce, Pharma  with 5 years in Brand Marketing/ Innovation/ Brand activation roles

TRAITS / SKILL AREAS

Strategic thinker with strong marketing credentials

Demonstrated excellence in Digital marketing

Passion for healthcare

Challenges status quo

About the DepartmentGlobal Generics India