General Manager Marketing - Head Office

Frankfinn

13 - 18 years

35 - 50 Lacs

gurugram

Posted:15 hours ago| Platform:

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Skills Required

digital content branding reputation management advertising sales content creation radio analytics campaigns smo atl btl seo social media promotional strategic marketing digital digital campaigns general management facebook aesthetics creative marketing performance materials

Work Mode

Work from Office

Job Type

Full Time

Job Description

Experience in managing Performance Campaigns - CPC, CPL, and more via Google, Facebook, and Affiliates.
Should have excellent experience in generating quality leads to drive business.
Minimum 8 years of hands-on experience in managing digital performance campaigns.
Should have formulated and implemented digital campaigns PAN India.
Must be highly skilled in digital content creation.
Experience in SEO, SMO, etc.
Experience in Reputation Management on social media platforms – FB, Glassdoor, Mouthshut, etc.
Design and implement a PAN India ATL strategy—outdoor, print, hoardings, radio, and TV.
Must have an excellent understanding of aesthetics and creative aspects in releasing print ads.
Must have good exposure in releasing Radio and TV ads.
Must have good experience in developing and updating all promotional materials, including sales aids, brochures, posters, standees, signage, etc.
Run BTL Campaigns
Guaranteeing the quality of all branding materials according to specifications.
Manage Creative, Digital, and PR Agencies, etc.
Monitor competition activities and develop suitable strategies
Coordinate blog writer, social calendars, influencer partnerships, and affiliate programs
Analyze market trends, customer insights, and competitive landscape to inform strategy
Identify new market segments and growth opportunities
Track KPIs, optimize campaign performance, and report marketing ROI to leadership

Roles and Responsibilities

Experience in managing Performance Campaigns - CPC, CPL, and more via Google, Facebook, and Affiliates.
Should have excellent experience in generating quality leads to drive business.
Minimum 8 years of hands-on experience in managing digital performance campaigns.
Should have formulated and implemented digital campaigns PAN India.
Must be highly skilled in digital content creation.
Experience in SEO, SMO, etc.
Experience in Reputation Management on social media platforms – FB, Glassdoor, Mouthshut, etc.
Design and implement a PAN India ATL strategy—outdoor, print, hoardings, radio, and TV.
Must have an excellent understanding of aesthetics and creative aspects in releasing print ads.
Must have good exposure in releasing Radio and TV ads.
Must have good experience in developing and updating all promotional materials, including sales aids, brochures, posters, standees, signage, etc.
Run BTL Campaigns
Guaranteeing the quality of all branding materials according to specifications.
Manage Creative, Digital, and PR Agencies, etc.
Monitor competition activities and develop suitable strategies
Coordinate blog writer, social calendars, influencer partnerships, and affiliate programs
Analyze market trends, customer insights, and competitive landscape to inform strategy
Identify new market segments and growth opportunities
Track KPIs, optimize campaign performance, and report marketing ROI to leadership

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