Client Servicing - Digital Marketing

The Client Servicing professional will be the primary bridge between the client and the agency, taking end-to-end ownership of brand deliverables, from understanding the business objectives, building communication strategies, and planning campaigns, to flawless execution and reporting.

They will ensure seamless coordination across internal teams, maintain healthy client relationships, and constantly look for opportunities to add value to the brand.

Key Responsibilities

1.⁠ ⁠Client Relationship Management

Act as the primary point of contact for the client and nurture strong, long-term partnerships.

Understand the client’s business, category, competition, and key challenges to proactively recommend solutions.

Maintain regular communication, status updates, campaign reviews, performance reports ensuring transparency and trust.

2.⁠ ⁠Brand & Category Understanding

Conduct brand deep-dives, competitor analysis, and category studies to guide strategy.

Track market trends, audience insights, and industry updates to align campaigns with current consumer behaviour.

Translate client objectives into actionable briefs for creative, media, and digital teams.

3.⁠ ⁠Campaign Planning & Strategy

Collaborate with planning/strategy teams to craft integrated marketing plans (ATL, BTL, digital, influencer, events, etc.).

Prepare annual/quarterly brand calendars, budget allocations, and activation roadmaps.

Ensure campaigns are data-driven use analytics, consumer insights, and performance metrics for sharper decision-making.

4.⁠ ⁠Project & Execution Management

Take end-to-end ownership of projects: from concept approval to execution, delivery, and post-campaign analysis.

Coordinate with internal teams (creative, media, production, digital, design) to ensure timely delivery and quality output.

Manage budgets, timelines, and approvals ensuring campaigns stay on track and within cost.

5.⁠ ⁠Reporting & Analytics

Develop and present post-campaign performance reports highlighting ROI, engagement, and learnings.

Monitor campaign effectiveness using relevant KPIs and recommend optimisations.

Analyse category performance to identify new opportunities for the client’s growth.

6.⁠ ⁠Business Growth & Value Addition

Spot upselling/cross-selling opportunities and present new ideas, innovations, and initiatives to clients.

Collaborate with business development teams to pitch for new projects or additional brand mandates.

Required Skills & Competencies

Excellent communication, interpersonal, and presentation skills.

Strong analytical mindset ability to interpret data, draw insights, and make recommendations.

Good understanding of marketing, branding, and advertising (across digital and traditional channels).

High level of ownership, organisational skills, and attention to detail.

Ability to work under tight deadlines, manage multiple projects, and collaborate with cross-functional teams.

Interested candidates can share their CVs on info@xcelhrsolutions.com