Chief Marketing Officer

Key Responsibilities

Strategic Leadership

•Develop and implement comprehensive marketing plans that align with the company’s business objectives and support revenue growth.

•Guide brand positioning, awareness, and consistency across all platforms.

•Stay ahead of market trends and competitor activities, particularly in the F&B space.

•Oversee product innovation, promotions, and go-to-market strategies.

Team & Stakeholder Management

•Lead, mentor, and build high-performing marketing teams.

•Collaborate cross-functionally with product development, sales, operations, and R&D for cohesive brand messaging and innovation.

•Foster relationships with key business partners, vendors, and media to maximize brand reach.

Market Research & Analytics

•Use data analytics to track campaign effectiveness and ROI; drive data-driven revenue strategies.

•Oversee market research to identify consumer trends and emerging opportunities.

Consumer Engagement

•Drive integrated campaigns across digital, social, and traditional channels to engage target audiences.

•Manage brand reputation through PR, media relations, and crisis communication.

Financial & Budget Oversight

•Manage marketing budgets, optimize spend, and report on performance metrics and KPIs.