Chief Marketing Officer

Role Overview: You will be responsible for leading the planning and execution of digital marketing, advertising, content, and PR campaigns. Your main focus will be on driving customer acquisition, retention, and engagement through performance marketing and data-driven insights. Additionally, you will monitor market trends, competitor activity, and customer behavior to adjust strategies accordingly. It will be your duty to manage the marketing budget and allocate resources effectively for maximum ROI. You will also be tasked with building, leading, and mentoring a high-performing marketing team across various functions such as brand, digital, and communications. Furthermore, representing the brand at key industry events, media interactions, and partnership opportunities will be part of your responsibilities. Lastly, you will report on marketing performance, KPIs, and ROI to the executive leadership and board. Key Responsibilities: - Lead the planning and execution of digital marketing, advertising, content, and PR campaigns. - Drive customer acquisition, retention, and engagement through performance marketing and data-driven insights. - Monitor market trends, competitor activity, and customer behavior to adjust strategies accordingly. - Manage the marketing budget and allocate resources effectively for maximum ROI. - Build, lead, and mentor a high-performing marketing team across various functions (brand, digital, communications, etc.). - Represent the brand at key industry events, media interactions, and partnership opportunities. - Report on marketing performance, KPIs, and ROI to the executive leadership and board. Qualifications Required: - Fluency in Malayalam, Tamil, and English is mandatory. Additional Details: - Job Types: Full-time, Fresher - Benefits: Paid sick time, Paid time off, Work from home - Schedule: Day shift - Work Location: In person,