Key Responsibilities:
- Marketing Strategy & Leadership:
- Develop and execute comprehensive marketing strategies that align with the company's business objectives, market trends, and customer needs.
- Lead the company’s brand management efforts, ensuring a consistent and compelling brand message across all platforms and touchpoints.
- Set annual marketing goals and KPIs, regularly measuring the success of initiatives and making data-driven adjustments as necessary.
- Digital & Traditional Marketing:
- Oversee digital marketing initiatives, including social media, SEO/SEM, content marketing, email marketing, and paid advertising campaigns.
- Leverage traditional marketing channels such as print, radio, TV, and outdoor advertising where appropriate, ensuring an integrated omnichannel strategy.
- Continuously explore emerging marketing trends (e.g., AI-driven marketing, personalization, and automation) to keep the company ahead of the competition.
- Customer Acquisition & Retention:
- Drive customer acquisition strategies through effective demand generation campaigns across digital and offline platforms.
- Develop and optimize customer retention strategies, including loyalty programs, personalized communication, and re-engagement campaigns.
- Monitor customer feedback and market trends to ensure product-market fit and drive customer satisfaction.
- Brand Management & Public Relations:
- Ensure the brand’s positioning, voice, and messaging are consistent across all channels, enhancing brand awareness and market share.
- Lead public relations efforts, managing media relations, press releases, and corporate communications to maintain a positive brand image.
- Oversee sponsorships, partnerships, and influencer marketing to amplify the company’s visibility.
- Market Research & Competitive Analysis:
- Conduct thorough market research to identify trends, customer behavior, and competitive landscape, translating insights into actionable strategies.
- Stay updated on industry developments and competitor activities to inform marketing strategies and identify opportunities for innovation.
- Team Leadership & Development:
- Lead and inspire a high-performing marketing team, ensuring continuous professional development, mentoring, and performance management.
- Foster a culture of creativity, innovation, and collaboration within the marketing team, encouraging new ideas and approaches to marketing.
- Allocate resources and manage the marketing budget effectively, ensuring efficient use of funds across campaigns and initiatives.
- Sales & Marketing Alignment:
- Work closely with the sales team to ensure alignment between marketing and sales objectives, particularly around lead generation and conversion rates.
- Collaborate on go-to-market strategies, ensuring marketing efforts are supporting sales efforts in generating revenue and expanding market reach.
- Develop marketing materials and campaigns that drive lead generation, improve conversion rates, and support the sales team in meeting revenue targets.
- Performance Analysis & Reporting:
- Measure the effectiveness of marketing campaigns using analytics tools, providing detailed reports on ROI, customer acquisition cost (CAC), and other key metrics.
- Analyze the results of campaigns and provide actionable insights to improve future marketing strategies.
- Report marketing performance and insights regularly to the executive leadership team, contributing to broader company strategy discussions.
- Innovation and Technology:
- Leverage marketing technologies (MarTech) such as CRM systems, marketing automation platforms, and analytics tools to streamline processes and enhance campaign effectiveness.
- Stay ahead of digital trends and technologies, adopting new platforms and tools to innovate the marketing function.
- Explore opportunities in AI, data analytics, and machine learning to personalize marketing at scale and improve decision-making.
Skills & Qualifications:
- Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree (MBA or equivalent) is preferred.
- Experience:
- 10+ years of progressive experience in marketing roles, with at least 5 years in senior leadership positions.
- Proven track record of developing and executing successful marketing strategies that drive business growth.
- Experience in both B2B and B2C marketing is a plus.
- Leadership:
- Strong leadership skills with the ability to inspire, motivate, and develop a high-performing marketing team.
- Ability to work cross-functionally and collaborate with senior management, sales, product, and operations teams.
- Strategic Thinking:
- Ability to think strategically and develop long-term marketing plans that align with business objectives.
- Strong analytical skills with the ability to translate data into actionable insights.
- Digital Marketing Expertise:
- Deep understanding of digital marketing channels, including SEO/SEM, social media, content marketing, email marketing, and paid advertising.
- Proficient in using marketing technology platforms (CRM, analytics tools, automation software).
- Communication & Creativity:
- Excellent verbal and written communication skills, with the ability to articulate complex marketing strategies and results to non-marketing stakeholders.
- A creative mindset with a track record of developing innovative marketing campaigns.
- Data-Driven:
- Strong focus on metrics and KPIs, with the ability to analyze marketing data to inform strategies and decision-making.
- Knowledge of marketing analytics tools and platforms to measure performance and improve ROI.
Preferred Competencies:
- Knowledge of branding, public relations, and media relations.
- Experience in managing large marketing budgets effectively and maximizing return on investment.
- Ability to manage multiple priorities in a fast-paced, dynamic environment.
- Entrepreneurial mindset with the ability to think innovatively and creatively to solve problems.
- Expertise in customer journey mapping and understanding the end-to-end customer experience.
Compensation & Benefits:
- Competitive salary and performance-based bonuses.
- Opportunities for professional development and career advancement.
Application Process:
Interested candidates should submit a resume, cover letter, and portfolio of marketing achievements that demonstrate their qualifications for the role.
Job Type: Full-time
Pay: ₹47,547.04 - ₹65,477.70 per month
Benefits:
Experience:
- total work: 10 years (Preferred)
Work Location: In person
