Chief Executive Officer

I. Basic Mission

The CEO will provide strategic and operational leadership to Toyota dealerships of Sunny Motors. The role is responsible for driving sales and service excellence, ensuring adherence to Toyota's global standards, maintaining strong OEM relationships, and delivering profitable growth while enhancing customer trust and loyalty.

II. Main responsibilities

Strategic Leadership

• Develop and execute long-term business strategy aligned with Toyota's vision and OEM guidelines.
• Expand dealership footprint (sales outlets, service centers) as per Toyota's network development plan.
• Drive digital transformation (online booking, CRM, connected services) to enhance customer experience.

Sales & Marketing

• Achieve sales targets for Toyota's vehicle range, accessories, used cars (Toyota U Trust), and value-added products.
• Ensure implementation of Toyota's marketing campaigns and brand guidelines at all touchpoints.
• Monitor dealer-level pricing, inventory management, and sales processes for compliance with OEM standards.

After-Sales & Service Operations

• Oversee service operations to ensure high-quality, reliable, and efficient service delivery.
• Drive parts and service revenues while maintaining Toyota's strict quality, safety, and process compliance.
• Ensure Customer Satisfaction Index (CSI) and Service Quality Index (SQI) targets are consistently achieved.

Financial & Business Performance

• Lead financial planning, budgeting, and P&L management across all dealerships.
• Monitor key metrics: sales volume, gross margin, service revenue, F&I income, inventory turnover, warranty claims.
• Implement cost controls while sustaining operational efficiency.

People & Culture

• Lead, coach, and mentor dealership leadership teams across sales, service, marketing, and support functions.
• Build a customer-first culture rooted in Toyota values: Respect for People and Continuous Improvement.
• Ensure robust training and certification for all staff under Toyota's standards.

OEM & Stakeholder Management

• Maintain close coordination with Toyota Kirloskar Motor (TKM) for business reviews, audits, and compliance.
• Ensure full adherence to Toyota's dealership agreements, standards, and reporting requirements.
• Build strong relationships with banks/NBFCs for auto loans, insurance partners, and local communities.

Governance & Compliance

Ensure compliance with Indian laws (labor, tax, GST, safety, environmental norms).

Implement strong systems for internal audit, financial discipline, and risk management.

Uphold Toyota's ethical and governance standards at all dealership locations.

III. Key Skills & Competencies

• Strong leadership with proven P&L responsibility.
• Deep knowledge of the Indian automotive market and dealership operations.
• Strong relationship management with OEMs, financial institutions, and stakeholders.
• Data-driven, process-oriented mindset with focus on customer satisfaction.
• Ability to drive change and continuous improvement (Genba, Kaizen, mindset)

IV. Qualifications & Experience

• MBA or equivalent degree in Business/Retail Management preferred.
• 1820 years of experience in automotive retail, with at least 5 years in senior leadership (CEO/COO/Business Head).
• Experience with Toyota dealerships or other top global automotive brands is highly desirable.
• Proven track record of achieving sales, service, and profitability goals in a multi-location dealership network.
• Understanding of automobile markets and competitor analysis

V. Relationships

Hierarchic:

The CEO of Sunny Motors will report to the Managing Director Sahu Group and the Board the Company.

VI. Location

• Lucknow India