Channel Sales Manager

Role & responsibilities

Channel Sales Manager

B2B channel sales

Channel Development & Management

• Identify, appoint, and onboard

  distributors, dealers, and channel partners

  across target regions
• Develop channel strategies for:
  
• Lithium-ion cells
  
• BMS
  
• EV & ESS chargers
  
• Battery packs (own brand)
  
• Define channel structures, margins, incentive schemes, and growth plans
  
• Maintain strong relationships with channel partners and ensure partner satisfaction
  

Sales & Revenue Growth

• Drive sales through the channel network to meet

  revenue and volume targets

• Support channel partners in:
  
• Lead generation
  
• Customer meetings
  
• Technical-commercial discussions
  
• Monitor channel sales performance and take corrective actions where needed
  
• Ensure healthy pipeline development and accurate forecasting
  

Market Expansion & Coverage

• Expand presence in EV, ESS, solar, telecom, industrial backup, and mobility markets
  
• Improve geographical coverage and penetration in assigned territories
  
• Track competitor activity, pricing trends, and market feedback through the channel
  

Training & Enablement

• Conduct regular

  product training and sales enablement programs

  for channel partners
• Equip partners with sales tools, product documentation, and marketing materials
  
• Ensure partners understand product positioning, applications, and differentiators
  

Coordination & Internal Alignment

• Coordinate with:
  
• Technical / Engineering teams for product support
  
• Operations & supply chain for order fulfillment
  
• Marketing for promotions, exhibitions, and campaigns
  
• Ensure smooth order processing, timely deliveries, and issue resolution
  

Reporting & Governance

• Maintain accurate channel data, CRM updates, and sales reports
  
• Track KPIs such as partner performance, revenue contribution, and regional growth
  
• Ensure channel compliance with company policies and branding guidelines
  

Required Qualifications & Experience

Education

• Bachelors degree in

  Engineering, Business, or Management

• MBA or equivalent qualification is a plus
  

Experience

• 6–12 years of experience in

  channel sales or distribution management

• Experience in one or more of the following industries preferred:
  
• Lithium-ion batteries
  
• EV systems
  
• Energy Storage Systems (ESS)
  
• Power electronics / chargers
  
• Industrial or electrical products
  
• Proven track record of building and managing channel networks
  

Key Skills & Competencies

• Strong understanding of

  B2B channel sales models

• Basic to strong technical understanding of

  battery systems and EV/ESS applications

• Excellent communication, negotiation, and relationship management skills
  
• Ability to manage multiple partners across regions
  
• Analytical mindset with focus on numbers, margins, and growth
  
• Willingness to travel extensively

What We Offer

• Opportunity to be part of a

  fast-growing EV & energy storage company

• Key role in building and scaling the channel business
  
• Competitive compensation with performance-linked incentives
  
• Long-term growth opportunities in a high-potential industry