Channel Sales Manager

Role Overview: As a Channel Account Manager (CAM), your main responsibility will be to build and maintain strong relationships with channel partners, such as resellers, distributors, and system integrators. Your goal will be to drive sales growth through indirect sales channels by providing support, training, and enablement programs to ensure effective selling of the companys products and services. Key Responsibilities: - Identify, onboard, and manage relationships with resellers, distributors, VARs, and system integrators. - Develop and execute partner enablement programs to enhance partner sales capabilities. - Act as the primary point of contact for channel partners and address any escalations. - Drive revenue growth through channel partners by setting and achieving sales targets. - Collaborate with partners to create joint business plans and go-to-market strategies. - Discover new sales opportunities within existing partnerships. - Provide ongoing sales and technical training to ensure partners comprehend the product portfolio. - Create marketing and sales collateral to support partners in their sales efforts. - Organize webinars, workshops, and partner events to boost engagement. - Monitor and analyze partner performance metrics such as sales pipeline, revenue, and deal closures. - Deliver regular sales forecasts and reports to senior management. - Enhance channel programs and incentive structures to motivate partners. - Collaborate with sales, marketing, and product teams to align strategies. - Offer partner feedback to enhance products, pricing, and market positioning. - Assist partners in closing deals through joint sales calls, negotiations, and product demos. - Identify new partner recruitment opportunities to expand the channel ecosystem. - Stay informed on industry trends and competitor strategies to provide insights for business growth. Qualification Required: - Relevant experience of 6-10 years in channel partner management or a related field. - Strong communication and interpersonal skills to build and maintain relationships. - Proven track record of driving sales growth through indirect sales channels. - Ability to analyze and interpret sales performance metrics for strategic decision-making. - Experience in conducting training sessions and developing enablement programs for partners. - Knowledge of market expansion strategies and competitive analysis in the industry.,