Channel Head - Lokmat Sakhi

About us:

Lokmat Sakhi is a lifestyle website dedicated to empowering women through engaging content. Our mission is to provide a platform that resonates with our audience's interests and aspirations, fostering a community of inspiration and creativity.

About the Role:

We are seeking an experienced Editorial Head for our lifestyle website or a Video Head for our Women Centric lifestyle-focused YouTube channel. The ideal candidate will have a strong background in video production and team management, with a passion for creating compelling content that engages our audience.

Prerequisites:

• 4 to 8 years of proven experience as an Editorial Head of a lifestyle website or as a Video Head of a Women Centric lifestyle-focused YouTube channel.
• Fluency in Marathi (spoken and written) is a must.
• Strong experience in leading video production teams, with the ability to manage multiple projects simultaneously.
• Prior experience in team management with demonstrated leadership skills.
• Proven track record of handling and growing video channels, including branded content execution.
• Strong understanding of video analytics, audience behavior, and platform-specific content performance.
• Excellent communication, client-facing, and presentation skills.

Responsibilities:

• Develop and implement a comprehensive video content strategy that aligns with brand objectives, audience preferences, and market trends for Lokmat Sakhi Video.
• Continuously identify emerging trends, formats, and themes in the lifestyle video space, translating them into innovative and engaging content concepts.
• Create a strong brand identity through video storytelling, ensuring alignment with the company's tone, vision, and objectives.
• Oversee the end-to-end video production lifecycle from ideation, scripting, pre-production, shooting, and editing to final publishing of the anchor team.
• Develop and maintain a content calendar to ensure timely, consistent, and high-quality video output.
• Collaborate with internal teams (marketing, social media, editorial, sales) and external partners (influencers, production houses, subject matter experts) to deliver compelling video content.
• Lead the branded content production cycle including ideation, pitching to clients, execution of campaigns, and performance reporting.
• Ensure all branded video projects meet creative standards while fulfilling client objectives and maintaining audience engagement.
• Derive actionable insights and adapt strategies to optimize audience engagement, reach, and channel growth.
• Stay updated with platform algorithm changes and evolving consumer behavior to ensure maximum visibility and impact.
• Manage and mentor a creative team of video producers, editors, and content strategists.
• Foster a culture of creativity, collaboration, and accountability within the content team.
• Ensure smooth coordination with cross-functional teams to amplify content reach and engagement.

Required Skills:

• Leadership and team management.
• Content strategy development.
• Strong communication skills.
• Familiarity with social media marketing.