Channel Development Specialist

Position Title: Channel Development Specialist

Role Overview:

The Channel Development Specialist is responsible for identifying, onboarding, and nurturing high-performing channel partners to expand market presence, improve sales reach, and drive business growth. This role plays a key part in strengthening dealer capability, market coverage, and execution excellence through structured engagement, training, and performance monitoring.

Key Responsibilities:

• Identify, evaluate, and appoint new channel partners in line with business expansion goals

• Strengthen existing partner performance through capability-building initiatives, infrastructure development, and frontline enablement

• Drive partner engagement through regular reviews, action plans, and performance support

• Implement structured sales processes, lead management mechanisms, and marketing activations at the dealer level

• Coordinate cross-functional support (Product, Finance, Service) to ensure end-to-end partner effectiveness

• Monitor KPIs such as sales volume, coverage, enquiry generation, and customer satisfaction across territories

• Ensure compliance with brand standards, pricing, and commercial norms

Key Skills & Competencies:

• Strong understanding of channel sales models, distribution strategies, and dealer management

• Analytical mindset with ability to track performance and drive corrective actions

• Excellent communication, interpersonal, and stakeholder management skills

• Ability to influence and align dealer partners with business goals

Preferred Experience:

• 6–8 years in channel development, dealer management, or distribution roles

• Experience in construction equipment's, Commercial Vehicles or allied sectors preferred

Educational Qualification:

• Graduate in Engineering / Business / Commerce

• MBA preferred but not mandatory