Category Sales Manager

Key Responsibilities:

• Lead and manage a team of sales executives / field sales representatives for the assigned category or product line.
• Develop and implement category-specific sales strategies and go-to-market plans to achieve revenue, profitability, and growth objectives.
• Track sales performance across regions and team members, ensuring achievement of monthly, quarterly, and annual targets.
• Analyze market trends, customer behavior, and competitor strategies to identify new
• revenue opportunities.
• Drive sales funnel effectiveness, from lead generation to deal closure, and ensure
• high conversion rates.
• Build and manage strong client relationships, including key accounts, B2B
• partnerships, and channel partners.
• Coordinate with internal teams (marketing, supply chain, product, operations) to ensure seamless customer experience.
• Monitor and manage the P&L for the category, with clear visibility on margins, costs, and pricing strategy.
• Upskill and coach sales team members, fostering a performance-driven and high-accountability culture.
• Use CRM tools and data dashboards to track KPIs, generate reports, and improve forecasting accuracy.
• Launch and promote new products or services within the category through targeted sales campaigns.

Key Skills & Competencies:

• Strong sales leadership and team management experience
• Excellent communication, negotiation, and stakeholder management skills
• Data-driven mindset with strong analytical skills and commercial acumen
• Hands-on experience in sales forecasting, pipeline management, and revenue planning
• Strategic thinking with ability to drive execution at ground level
• Proficiency with CRM software (Salesforce, Zoho, etc.) and Excel