Category Planning Manager

Role & responsibilities

The Planogram Merchandiser plays a vital role in enhancing the customer shopping experience by effectively designing and implementing planograms to optimize retail space. This position requires creativity, attention to detail, and close collaboration with buying, marketing, and store operations teams to ensure product displays are visually appealing, strategically planned, and aligned with the companys sales objectives.

1. Develop, design, and maintain planograms for various categories and store formats in Star Localmart.

2. Collaborate with category managers and store teams to understand product priorities, seasonal changes, and promotional requirements.

3. Analyze store layouts, customer flow, and sales data to optimize product placement and shelf space utilization.

4. Regularly review and update planograms based on product performance, new launches, and market trends.

5. Provide clear planogram instructions and guidelines to store teams to ensure correct and consistent implementation.

6. Conduct regular audits of store displays to verify compliance with approved planograms.

7. Partner with visual merchandising teams to enhance the overall aesthetic appeal of displays while supporting commercial goals.

8. Utilize planogramming software tools to create data-driven, space-optimized designs.

9. Track and report the impact of planogram changes on sales and customer engagement.

10. Stay updated with industry best practices and competitor strategies in merchandising and display planning.

Preferred candidate profile

1. Strong knowledge of planogramming tools (e.g., JDA Space Planning, Nielsen Spaceman, or similar).

2. Excellent analytical skills to interpret sales data and customer behavior.

3. Attention to detail and organizational skills.

4. Good communication and collaboration skills to work with multiple internal teams.

5. Ability to manage timelines and adapt to changing priorities in a dynamic retail environment.

1. Experience:

2. Bachelors degree or diploma in Merchandising, Retail Management, Marketing, or related field.

3. 3–7 years of relevant experience in planogramming or retail space planning, preferably in FMCG, supermarkets, or modern trade.

4. Experience working with planogramming software tools is highly desirable