Category Marketing Manager

Job Title: Category Growth & Marketing Strategy Lead

Location: Mumbai, India

Experience: 5–8 years

Industry: FMCG / E-commerce / Retail

About the Role:

We are seeking a dynamic professional to lead Category Growth & Marketing Strategy, responsible for creating annual growth plans for all categories and bringing them to life in collaboration with marketing teams. The role involves deep consumer understanding, developing data-driven insights, and executing brand-specific marketing strategies to drive category performance and achieve business objectives.

Key Responsibilities:

• Understand the consumer for each category and develop actionable insights to recruit new customers and grow category performance.
• Develop, establish, and execute marketing strategies and plans aligned with business objectives, working closely with e-commerce and marketing teams.
• Translate growth ambitions, brand plans, trends, and business intelligence into a Category-Brand Plan — broken down into quarterly and monthly action plans.
• Own the user journey (onsite & offsite) in collaboration with site and marketing teams.
• Define category growth by segment, contribution, and brand.
• Identify key drivers and create consumer-first plans.
• Champion deep category understanding and create best-in-class, brand-specific growth plans.
• Deliver creative and distinctive campaign strategies for categories and key brands, including 360° communications for major brand launches.

Key Skills:

• First-principles thinker with creative problem-solving abilities.
• Strong business acumen and ability to derive insights from data and consumer behavior.
• Excellent project management and process design skills.
• Strong communication and influencing skills with senior stakeholders and peers.
• Self-starter with the ability to identify growth opportunities.
• Relationship builder with experience in managing cross-functional dependencies.

Experience Required:

• Prior experience in brand building roles in FMCG preferred.
• Proven ability to work with and lead cross-functional teams.
• 5–8 years of relevant experience in marketing, brand management, or category growth roles.

📩 Interested? Apply Now!

📧 Send your updated resume to: shakshi@skyleaf.global

📱 Contact: +91 75218 65318

💼 Don’t miss the chance to be part of an exciting growth journey!