Campaign Manager

Responsibilities:

Portfolio/Campaign Management:

• Understand Portfolio current initiatives and priorities agreed upon by Client’s key stakeholders
• Create program framework for activation, engagement, retention - identifying focus groups based on product types and customer segments and align definitions with Portfolio & Product teams – and thereby, define target segments
• Provide support to create and operationalize the campaign design and delivery framework in conjunction with Client’s cross-functional teams, including assistance in list generation, communication mix design and channel attribution
• Support in monitoring effectiveness of campaign and establish communication protocols with key stakeholder groups, including establishing effective feedback loops
• Driving offer communication by optimizing messaging and channel mix
• Designing of Client’s Campaigns, supporting execution and overseeing the performance to ensure desired impact
• Set up review and monitoring framework for program performance before, during and after campaign period
• Manages allocated project deliverables within quality standards and budget.
• Structures documents and project deliverables, leveraging insights from data and client inputs

Client Management:

• Manages projects owning all client deliverables and all client discussions in the project
• Navigating more complex team dynamics
• Independent in leading an engagement, seeks guidance as needed, however, ensures s/he owns the engagement.
• Influence across multiple teams that s/he works with

Requirements:

• A bachelor’s degree/ post-graduate qualification in marketing
• 5-7 years of relevant experience managing marketing campaigns and /or experience in credit card/debit card portfolio/campaign management required
• Be a critical thinker with strong problem-solving skills
• Exceptional stakeholder management, project management and collaboration skills.
• Strong presentation and communications skills are essential.
• Understand current marketing trends.
• The ability to successfully manage multiple campaigns running at the same time.