Skill required:
Marketing Operations - Salesforce Marketing Cloud
Designation:
Campaign Management Sr Analyst
Qualifications:
Graduate - Diploma in Any Discipline
Years of Experience:
5 to 8 years
Language - Ability:
English(International) - Advanced
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do?
Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design Design, implement, develop & manage Salesforce Marketing Cloud. A CRM platform that allows to create and manage marketing relationships and campaigns with customers. It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts.
What are we looking for?
- Individual will be responsible to manage and configure user permissions and asset access rights in SFMC
- Manage end-to-end Multi Channel campaign process
- Configuring instance settings and environments in SFMC
- Managing operations for importing and exporting data to/from Database
- Individual is needed to complete tasks (deploy emails, Generate Distribution list, create workflows, Create Test data, Test workflow end to end, manage calls with the project managers) on time and error-free
- Ensure technical workflows are up and running
- Follow transactions/issues tracking mechanism and capture all the details required on the tracking tool Roles and Responsibilities:
- In this role you are required to do analysis and solving of increasingly complex problems
- Your day to day interactions are with peers within Accenture
- You are likely to have some interaction with clients and/or Accenture management
- You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments
- Decisions that are made by you impact your own work and may impact the work of others
- In this role you would be an individual contributor and/or oversee a small work effort and/or team
- Please note that this role may require you to work in rotational shifts
- Candidate should be a graduate
- Minimum 2 years’ experience as SFMC admin.
- Strong verbal and written communication skills
- Experience in SFMC Lifecycle and QA
- Create and execute complex data management workflows
- Import and ETL (Enrich, Transform & Load) data to feed your database
- Create custom queries and manage your audiences list
- Able to perform advanced operations to manage & manipulate database schemas, data types and values
- Exporting lists and importing data from various data sources - external & FTP server
- Customizing and creating new report templates as per requirement.
- Troubleshooting technical issues with the campaign execution
- Creating and managing the user permissions and asset access rights
- Managing and configuring the different instance environments.
- Understanding of Automation and Framework Development
- Excellent customer service skills and experience in customer facing role.
- Able to work in a highly dynamic environment and able to multi-task.
- Strong analytical knowledge in the marketing space.
- Impeccable time management and communication skills
- Project and Client (Brand team) management experience is a must.
- Knowledge of how a Database works which can be leveraged for Campaign Management is a must.
- Knowledge of SQL and JS desirable, Graduate - Diploma in Any Discipline
