Business Marketing Lead

Empowered By Innovation

Birlasoft, a global leader at the forefront of Cloud, AI, and Digital technologies, seamlessly blends domain expertise with enterprise solutions. The company’s consultative and design-thinking approach empowers societies worldwide, enhancing the efficiency and productivity of businesses. As part of the multibillion-dollar diversified CKA Birla Group, Birlasoft with its 12,000+ professionals, is committed to continuing the Group’s 170-year heritage of building sustainable communities.

Education:

Location:

Experience :

Role:

The BU Marketing Leader will be responsible for building and executing the marketing strategy and plan in concert with Business Marketing Head, regional teams, and relevant verticals and/or practices.

The right candidate will have a confident presence, with the ability to be persuasive and effective while being a good listener and building solid relationships. The Marketing Leader will achieve the goal of increasing brand visibility and creating demand among targeted customers and partners for services that are market-ready and will be responsible for every facet of preparing and packaging new services for the market. Reports to the Head of Business Marketing.

Role & responsibilities:

• Build and execute marketing strategy and plan for one or more business unit/s
• Execute multi-touch Integrated Marketing campaigns across multiple channels to generate sales qualified pipeline
• Support external facing proposition development, and lead creation of external facing marketing & sales collateral for all propositions
• Execute the content marketing plan as per the editorial calendar developed for the BU/Practice
• Work directly with practice/Verticals to develop case studies, press releases, testimonials, content marketing assets
• Create content working with writing agencies, and working with SMEs
• Custodian of web and social media content for all matters related to the practice/BU
• Plan and execute effective and measurable omni-channel marketing campaigns
• Run inbound and outbound marketing campaigns to drive revenue inflows and drive awareness for the brand PPC, SEM, Paid social
• Create deal pipeline and focus on business development by working closely with inside sales.
• Work with analyst team to manage influencer reach-out, covering BU analysts, advisory firms
• Work with relevant OEMs/Alliances for joint GTM activities

Preferred candidate profile:

• Understanding of Enterprise Technologies such as ERP, CRM etc. and industry verticals
• Skilled in creating and managing strategic marketing efforts to consistently increase quality lead from all sources - online & traditional
• Preferred experience of having worked on joint GTMs with large OEMs like SAP, Oracle, Microsoft, AWS, Salesforce etc.
• Ability to think strategically both from marketing and organizational perspective
• Ability to effectively collaborate with top and mid-tier leadership
• Meticulous with detail and analytics
• Experience in planning and executing virtual events/webinars
• Flair for content marketing