Business Marketing Lead

Role Overview: As a Deputy Manager at Birlasoft, you will play a crucial role in shaping and executing the marketing strategy for one or more business units. Your responsibilities will include: Key Responsibilities: - Building and executing marketing strategies and plans in collaboration with the Business Marketing Head, regional teams, and relevant verticals/practices - Implementing integrated marketing campaigns across multiple channels to generate sales qualified leads - Supporting the development of external-facing propositions and creating marketing and sales collateral for all propositions - Executing the content marketing plan as per the editorial calendar for the BU/Practice - Working with practice/vertical teams to develop case studies, press releases, testimonials, and other content marketing assets - Collaborating with writing agencies and subject matter experts to create compelling content - Managing web and social media content related to the practice/business unit - Planning and executing omni-channel marketing campaigns with a focus on measurability - Running inbound and outbound marketing campaigns to drive revenue and brand awareness through PPC, SEM, and paid social media - Generating deal pipelines and driving business development in collaboration with inside sales - Engaging with analyst teams and advisory firms to enhance influencer reach-out - Partnering with relevant OEMs and alliances for joint go-to-market activities Qualifications Required: - Knowledge of enterprise technologies such as ERP, CRM, etc., and various industry verticals - Expertise in creating and managing strategic marketing efforts to increase quality leads from online and traditional sources - Experience in collaborating on joint go-to-market initiatives with large OEMs like SAP, Oracle, Microsoft, AWS, Salesforce, etc. - Strategic thinking abilities from both marketing and organizational perspectives - Strong collaboration skills with top and mid-tier leadership - Attention to detail and proficiency in analytics - Experience in planning and executing virtual events and webinars - A passion for content marketing If you meet the qualifications and are excited about the opportunity to drive marketing initiatives in a dynamic environment, we encourage you to apply for the Deputy Manager role at Birlasoft in Pune.,