Business Development – Private Sector

Responsible: Managing Partner

A. Overview of the position

he Business Development personnel for the Private sector will be responsible for

developing and managing business across private channels including hospitals,

laboratories, diagnostic chains, nursing homes, clinics, and medical practitioners.

The role requires a sharp understanding of the healthcare market, effective

channel development skills, and the ability to build a strong sales funnel and

client network for AVISA’s diagnostic equipment.

B. Qualification

o Primary: Degree or Diploma in Biotechnology

o Additional (preferred): MBA in Marketing / Healthcare or PhD in Genomics

C. Experience and Skills

o The position requires 6 to 8 years of business development experience in

healthcare, diagnostics, or medical device industry.

o Demonstrated ability to manage B2B sales and trade channel partnerships.

o Experience in selling high-value medical equipment or diagnostic solutions.

o Excellent customer relationship skills and consultative selling ability.

o Proficient in managing channel partners, distribution networks, and

corporate accounts.

o Strong communication, reporting, and negotiation skills.

o Strong interpersonal skills and community engagement capabilities.

o Proficiency in preparing presentations, reports, and updates.

o Willing to travel across regions for client development.

D. Working Relationship

The position reports to the Managing Partner and serves as a member of the

middle management team. The position will coordinate with the marketing and

operations teams, for effective execution.

E. Key Responsibilities

o Identify and convert potential leads in the private healthcare segment,

including hospitals, labs, nursing homes, and diagnostic chains.

o Develop detailed customer acquisition plans for each territory and segment.

o Establish and manage relationships with key opinion leaders (KOLs), medical

directors, and channel partners.

Strictly confidentialJob Description

o Drive demand generation through product awareness campaigns, webinars,

and CME events in collaboration with marketing.

o Maintain and expand reseller and distributor networks, ensuring

performance tracking and support.

o Coordinate end-to-end sales process from lead generation to order closure,

installation, and payment collection.

o Gather competitor intelligence, pricing strategies, and feature comparisons

to refine AVISA’s approach.

o Provide feedback to product and marketing teams for refining positioning,

pricing, and customer experience.

o Proactively upsell and cross-sell within existing accounts.

o Manage sales pipeline and provide accurate forecasts for monthly and

quarterly targets.

o Represent the company in conferences, expos, trade shows, and private

healthcare events.

o Prepare and submit regular sales activity reports and participate in

performance reviews with the leadership.

F. Other Responsibilities

o Coordinate and collaborate with other functional departments, to facilitate

meeting of business objectives.

o Support and ensure implementation of initiatives taken by the management.

o Ensure adherence to AVISA’s policies and procedures, including timely

update of various Trackers, pertaining to leads, enquiries and requests for

quotations, etc.

o Ensure that the costs, such as travelling, communication and business

development, etc. are controlled and minimized, for effective utilization of

the Company’s resources.

o Ensure that the Company’s properties and assets are safeguarded.

Budget

• The budget for the position is Rs. 6 lacs p.a. to Rs. 8 lacs p.a.