Avisa Swasthya

Responsible to: Managing Partner A. Overview of the position The Business Development personnel will be responsible for driving institutional business opportunities in the government sector, with a specific focus on centrally sponsored and state-run public health programs. The individual will represent AVISA’s portfolio of specialized diagnostic equipment to key stakeholders across ministries, departments, and allied bodies. The role requires a blend of analytical, networking, and programmatic understanding to identify opportunities, influence decision-makers, and convert business leads into actionable outcomes. B. Qualification o Primary: Degree or Diploma in Biotechnology o Additional (preferred): MBA in Marketing / Healthcare or PhD in Genomics C. Experience and Skills o The position requires 6 to 8 years of relevant experience in business development or public sector engagement, preferably in the healthcare or medical diagnostics sector. o Prior experience working with politicians, government officials, and public health bodies is essential. o In-depth knowledge of public health initiatives and government procurement processes. o Strong data analysis and presentation skills; ability to translate complex health program data into actionable insights. o Proficiency in Microsoft Office and digital tools for data management and reporting. o Strong interpersonal and communication skills; ability to build rapport with senior bureaucrats and policy influencers. o Willingness to travel frequently across states and union territories. D. Working Relationship The position reports to the Managing Partner and serves as a member of the middle management team. The position will work closely with state field teams, marketing function, and OEM partners. E. Key Responsibilities o Identify opportunities within centrally driven public health programs where AVISA’s product portfolio is relevant. o Engage with government ministries, departments, and officials to showcase diagnostic solutions aligned with program objectives. o Track and influence the development of policy documents, program guidelines, and technical specifications. o Build an internal knowledge repository of central and state schemes to support strategy and communication. o Analyze government budgets, procurement plans, and utilization patterns to identify potential funding windows. o Support and influence program guidelines by leveraging product relevance and public health data. o Collaborate with OEMs and internal teams to prepare and present program pitches, bid responses, and product dossiers. o Support the management in creating advocacy plans for long-term institutional acceptance of AVISA’s products. o Monitor competition and government procurement trends and suggest counter strategies. o Maintain active dashboards for program engagement and opportunity mapping. o Ensure proper documentation and filing of government communications, bids, and proposals. o Participate in review meetings, policy forums, and technical working groups to represent AVISA's interests. F. Other Responsibilities o Coordinate and collaborate with other functional departments, to facilitate meeting of business objectives. o Support and ensure implementation of initiatives taken by the management. o Ensure adherence to AVISA’s policies and procedures, including timely update of various Trackers, pertaining to leads, enquiries and requests for quotations, etc. o Ensure that the costs, such as travelling, communication and business development, etc. are controlled and minimized, for effective utilization of the Company’s resources. o Ensure that the Company’s properties and assets are safeguarded. Budget The budget for the position is Rs. 9 lacs p.a. to Rs. 12 lacs p.a.

Responsible: Managing Partner A. Overview of the position he Business Development personnel for the Private sector will be responsible for developing and managing business across private channels including hospitals, laboratories, diagnostic chains, nursing homes, clinics, and medical practitioners. The role requires a sharp understanding of the healthcare market, effective channel development skills, and the ability to build a strong sales funnel and client network for AVISA’s diagnostic equipment. B. Qualification o Primary: Degree or Diploma in Biotechnology o Additional (preferred): MBA in Marketing / Healthcare or PhD in Genomics C. Experience and Skills o The position requires 6 to 8 years of business development experience in healthcare, diagnostics, or medical device industry. o Demonstrated ability to manage B2B sales and trade channel partnerships. o Experience in selling high-value medical equipment or diagnostic solutions. o Excellent customer relationship skills and consultative selling ability. o Proficient in managing channel partners, distribution networks, and corporate accounts. o Strong communication, reporting, and negotiation skills. o Strong interpersonal skills and community engagement capabilities. o Proficiency in preparing presentations, reports, and updates. o Willing to travel across regions for client development. D. Working Relationship The position reports to the Managing Partner and serves as a member of the middle management team. The position will coordinate with the marketing and operations teams, for effective execution. E. Key Responsibilities o Identify and convert potential leads in the private healthcare segment, including hospitals, labs, nursing homes, and diagnostic chains. o Develop detailed customer acquisition plans for each territory and segment. o Establish and manage relationships with key opinion leaders (KOLs), medical directors, and channel partners. Strictly confidential Job Description o Drive demand generation through product awareness campaigns, webinars, and CME events in collaboration with marketing. o Maintain and expand reseller and distributor networks, ensuring performance tracking and support. o Coordinate end-to-end sales process from lead generation to order closure, installation, and payment collection. o Gather competitor intelligence, pricing strategies, and feature comparisons to refine AVISA’s approach. o Provide feedback to product and marketing teams for refining positioning, pricing, and customer experience. o Proactively upsell and cross-sell within existing accounts. o Manage sales pipeline and provide accurate forecasts for monthly and quarterly targets. o Represent the company in conferences, expos, trade shows, and private healthcare events. o Prepare and submit regular sales activity reports and participate in performance reviews with the leadership. F. Other Responsibilities o Coordinate and collaborate with other functional departments, to facilitate meeting of business objectives. o Support and ensure implementation of initiatives taken by the management. o Ensure adherence to AVISA’s policies and procedures, including timely update of various Trackers, pertaining to leads, enquiries and requests for quotations, etc. o Ensure that the costs, such as travelling, communication and business development, etc. are controlled and minimized, for effective utilization of the Company’s resources. o Ensure that the Company’s properties and assets are safeguarded. Budget The budget for the position is Rs. 6 lacs p.a. to Rs. 8 lacs p.a.