Business Development Manager – Medical Billing Services

Position Title:

Department:

Location:

Employment Type:

Experience:

Reports To:

🎯 Key Responsibilities:

• Client Acquisition:

• Identify, target, and acquire new clients (clinics, hospitals, healthcare providers, or physician groups) in need of medical billing and RCM services.
• Manage end-to-end sales cycle from prospecting to contract closure.

• Lead Generation & Outreach:

• Use tools like LinkedIn, Apollo, ZoomInfo, and email campaigns to generate leads from US/UK healthcare markets.
• Attend online/offline networking events, webinars, and conferences to build connections.

• Product Pitching:

• Effectively communicate the value proposition of the company’s medical billing, coding, denial management, eligibility verification, and other RCM services.
• Tailor pitches for small practices, multi-specialty clinics, and enterprise healthcare groups.

• Proposal & Negotiation:

• Create custom proposals, present pricing models, and negotiate contracts based on the client’s size and service requirements.

• Market Research:

• Stay updated with market trends, competitors, and healthcare compliance policies (e.g., HIPAA, ICD-10, CPT).

• CRM & Reporting:

• Maintain sales pipeline and client interactions in CRM (e.g., HubSpot, Salesforce).
• Provide weekly and monthly sales reports to management.

✅ Required Skills & Qualifications:

• Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field.
• 3–7 years of experience in international B2B sales, preferably in

  medical billing

  ,

  RCM

  ,

  healthcare IT

  , or

  outsourcing services

  .
• Strong knowledge of US healthcare system, insurance payers (Medicare, Medicaid, BCBS, etc.), and RCM process.
• Excellent communication, negotiation, and presentation skills.
• Self-starter with ability to work independently and meet targets.

💼 Preferred (but not mandatory):

• Prior experience working with US-based clients or healthcare providers.
• Familiarity with medical billing software (e.g., Kareo, AdvancedMD, Athenahealth, eClinicalWorks).
• Understanding of sales funnels, BANT qualification, or SPIN selling.

🎯 KPIs / Success Metrics:

• Monthly qualified leads added
• Number of client demos/proposals sent
• Conversion rate from lead to closed deal
• Monthly revenue target achievement