Business Development Manager – Digital Marketing Services
Location: Hyderabad, India
Industry: Digital Marketing
Employment Type: Full-time
About the Role
We are looking for an ambitious and results-driven Business Development Manager (BDM) with a strong background in digital marketing services sales. The ideal candidate will have a proven track record of building client relationships, driving business growth, and closing deals across the Indian market. The role demands strategic thinking, excellent communication skills, and the ability to consult with clients to provide tailored digital marketing solutions that address their business needs.
Key Responsibilities
Business Growth & Revenue Generation
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Drive new business acquisition and revenue growth for the company’s digital marketing service offerings (SEO, SEM, Social Media Marketing, Content Marketing, Paid Ads, Performance Marketing, Web Development, App development, etc.).
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Consistently achieve and exceed quarterly and annual sales targets.
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Identify and penetrate high-potential industry verticals across India.
Market Development & Strategy
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Research, analyze, and map target markets, understanding client challenges, competition, and digital transformation trends.
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Develop and execute go-to-market strategies tailored for Indian regions.
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Identify profitable new revenue streams and align sales strategies with company objectives.
Prospecting & Lead Generation
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Build and maintain a strong pipeline of qualified leads through networking, cold outreach, referrals, LinkedIn, and other digital channels.
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Leverage tools such as LinkedIn Sales Navigator, ZoomInfo, and CRM systems for prospecting and pipeline management.
Consultative / Solution Selling
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Engage with prospects to understand their marketing objectives, budgets, and challenges.
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Present customized proposals and digital marketing solutions that demonstrate measurable ROI and business value.
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Conduct impactful presentations and online demonstrations to C-level executives, marketing directors, and decision-makers.
Sales Cycle Management
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Manage the full sales cycle: lead qualification, proposal preparation, pitch, negotiation, and contract closure.
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Maintain accurate revenue forecasts, sales reports, and performance metrics.
Client Relationship Management
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Develop and nurture long-term client relationships to foster upselling and cross-selling opportunities.
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Act as the key liaison between clients and internal delivery teams, ensuring client expectations are met and exceeded.
Collaboration & Internal Coordination
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Work closely with digital marketing, creative, and delivery teams to ensure the smooth execution of projects.
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Provide feedback from the market to leadership and product teams for continuous improvement of services.
Requirements
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5+ years of proven experience in sales/business development within the Digital Marketing Services industry.
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Strong experience in selling across Indian markets with cultural adaptability and understanding of different business environments.
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Demonstrated success in achieving and surpassing sales targets.
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Experience in selling to Marketing Heads, CMOs, and C-level executives in mid-size to enterprise organizations.
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Excellent skills in consultative selling, solution pitching, negotiation, and closing high-value deals.
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Strong communication, presentation, and interpersonal skills.
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Hands-on experience with CRM tools, LinkedIn Sales Navigator, email prospecting, and other lead generation platforms.
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Ability and willingness to travel for client meetings, events, and networking opportunities.
