Job
Description
Position: Business Development Manager—Brand Activations & Platform Partnerships Location : Gurgaon Department: Growth/Partnerships/Business Development Reports To: Head of Business/VP–Growth Salary: ₹6 - ₹8 LPA Job Overview: We are seeking a highly motivated and result-oriented Business Development Manager with a strong background in brand activations and platform-based growth partnerships. The ideal candidate should have prior experience working with or building alliances with performance-driven platforms like CouponDunia , CashKaro, Freecharge, Paytm, etc., and must understand the levers of user acquisition, engagement, and conversion through strategic activations. Knowledge of digital warranty or post-purchase customer experience will be considered a significant plus. Key Responsibilities: Identify and onboard high-impact brands and platform partners to drive user engagement, lead generation, and sales conversion. Lead brand activation campaigns, working closely with creative, marketing, and analytics teams to ensure measurable outcomes. Develop co-branded campaigns and value propositions in collaboration with cashback, couponing, loyalty, or rewards platforms. Own the end-to-end partner lifecycle – from pitch to negotiation, contracting, execution, and performance tracking. Forge strategic alliances with fintech, e-commerce, or D2C platforms to unlock new monetization and distribution channels. Monitor and optimize campaigns for ROI using data-driven decision-making and industry insights. Work closely with product and tech teams to explore digital warranty integrations, enhancing post-purchase experiences for consumers. Stay updated on industry trends and competitor strategies in platform marketing, affiliate growth, and warranty-based loyalty programs. Requirements: 3–4 years of experience in business development, partnerships, or brand activations, preferably in e-commerce, fintech, or consumer-tech. Proven track record of working with platforms like CouponDunia, Freecharge, Paytm, or loyalty/cashback startups. Strong understanding of brand marketing metrics, affiliate performance, and platform-based conversion funnels. Ability to think strategically and execute operationally with strong negotiation and relationship-building skills. Excellent communication, presentation, and project management skills. Understanding or interest in digital warranty models, customer retention, and post-sale user experience is a strong advantage. Experience in a growth-stage startup environment. Familiarity with tools like Branch, CleverTap, Appsflyer, or other affiliate and campaign performance tracking tools. Background in retail-tech, insure-tech, or loyalty tech domains. Job Type: Full-time Pay: ₹600,000.00 - ₹800,000.00 per year Experience: e-commerce, fintech, or consumer-tech: 3 years (Required)
