Performance Marketer – B2B SaaS

Job Title: Performance Marketer – B2B SaaS Employment Type: Full-time Consultant Location: Bangalore Salary: ₹75,000 – ₹90,000 per month (depending on experience and qualifications) Experience: 3+ years Key Responsibilities: Develop, execute, and optimize performance marketing campaigns across platforms (LinkedIn Ads, Google Ads, Meta, email, etc.) to generate qualified leads. Manage and segment prospect lists using platforms like Apollo.io and drive outbound email marketing strategies. Collaborate with sales and product teams to align marketing campaigns with revenue goals. Launch A/B tests on landing pages, ad creatives, and email subject lines to improve conversions. Track and report on key performance metrics (CAC, CPL, ROAS, MQL to SQL conversion rates). Own the full-funnel performance—from awareness to MQL handoff—with continuous optimization. Create and iterate ad creatives, email flows, landing pages, and campaign content in collaboration with the creative team. Identify new channels, tools, and strategies to drive performance marketing efficiencies. Requirements: 3+ years of experience in performance marketing for B2B SaaS companies. Hands-on experience with Apollo.io for lead sourcing and outbound prospecting. Proven success in running paid campaigns on LinkedIn, Google, and Meta platforms. Familiar with CRM and marketing automation tools like HubSpot, Pardot, or Outreach.io. Strong analytical mindset with expertise in tools like Google Analytics, Looker Studio, or equivalent. Deep understanding of B2B buyer journeys and funnel-based marketing tactics. Excellent communication, organization, and cross-functional collaboration skills Preferred: Prior experience in early-stage SaaS or product-led growth (PLG) environments. Understanding of B2B SaaS metrics and sales cycles. Job Type: Full-time Pay: ₹75,000.00 - ₹90,000.00 per month Experience: performance marketing for B2B SaaS companies: 3 years (Required) Location: Bangalore, Karnataka (Required)