Business Development Manager (BDM)

Job Title: Business Development Manager
Location: Mohali (On-site)
Experience Required: 4–8Years
Employment Type: Full-Time
Company: Softtrix

About Softtrix

Softtrix is a growth-oriented digital marketing agency specializing in SEO, PPC, Facebook Ads, and Web Design & Development. We serve a global clientele with a primary focus on the USA market. Known for delivering measurable outcomes, we are expanding our leadership team to strengthen our international business development efforts.

Position Overview

We are seeking a result-driven and experienced Business Development Manager to lead our business development efforts for the US market. The ideal candidate will initially focus on hands-on sales and client acquisition, with the goal of building and managing a high-performing sales team.

Key Responsibilities

Phase 1 – Individual Contribution:

• Identify, approach, and close new business opportunities across the USA market
• Sell the agency’s core services: SEO, Google Ads, Facebook Ads, and Web Design & Development
• Generate leads through platforms like LinkedIn, Upwork, email campaigns, and other outbound channels
• Understand client requirements and deliver customized digital marketing solutions
• Collaborate with internal teams to ensure seamless client onboarding and delivery

Phase 2 – Team Building and Leadership:

• Recruit, train, and lead a team of Business Development Executives
• Develop sales processes, outreach frameworks, and conversion strategies
• Set and track performance metrics and KPIs using CRM tools
• Align sales strategies with marketing and delivery teams for optimal outcomes

Requirements

• 5–8 years of proven experience in digital marketing sales, especially in international markets like the USA
• Demonstrated success in closing deals related to SEO, PPC, Social Media Advertising, and Web Development
• Strong communication and presentation skills suited for global clients
• Hands-on experience with sales tools like HubSpot, Pipedrive, or similar CRMs
• Deep understanding of ROI-driven digital marketing campaigns

Preferred Skills

• Experience working in or with agencies targeting US-based clients
• Familiarity with Upwork, LinkedIn Sales Navigator, and outbound lead generation
• Ability to develop pricing strategies and proposals tailored to client goals
• Knowledge of digital sales funnels and consultative selling methods

Compensation & Benefits

• Competitive salary with performance-based incentives and bonuses
• Clear career growth path towards senior leadership roles
• Opportunity to lead and shape the international sales function
• Exposure to high-value global clients and cutting-edge digital services

Job Types: Full-time, Permanent

Pay: ₹44,921.93 - ₹82,398.21 per month

Application Question(s):

• What was your previous/current ctc?
• Are you an immediate joiner?

Experience:

• Business development: 4 years (Required)
• Digital marketing: 4 years (Required)

Work Location: In person