Business Development Lead / Senior Manager – Business Development

We are seeking an experienced and highly motivated Business Development Lead to spearhead our client acquisition and revenue growth initiatives. The ideal candidate will possess a deep understanding of the advertising and creative industry, strong strategic acumen, and a robust network of marketing decision-makers.

This role requires a leader who can identify new business opportunities, develop tailored solutions for clients, and work cross-functionally with internal teams to convert leads into long-term business relationships. The candidate must demonstrate a track record of driving business growth in agency environments and be adept at both strategic sales planning and execution.

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Key Responsibility Areas (KRAs):

1. New Business Acquisition

• Identify, target, and convert high-potential clients across verticals.

• Lead end-to-end sales cycles from prospecting to closing.

• Conduct needs analysis and craft customized agency pitch presentations and proposals.

2. Revenue Generation & Target Achievement

• Drive revenue growth through new client acquisition and expansion of existing accounts.

• Meet or exceed quarterly and annual sales targets.

• Maintain a healthy pipeline of qualified leads at all times.

3. Client & Market Intelligence

• Research industry trends, competitor strategies, and client business challenges.

• Leverage insights to position the agency’s offerings as solutions to client problems.

4. Relationship Building & Networking

• Build and maintain strong relationships with key decision-makers (CMOs, Brand Managers, CXOs).

• Represent the agency at industry events, conferences, and relevant forums to promote visibility and expand network.

5. Cross-functional Collaboration

• Work closely with strategy, creative, digital, and account management teams to ensure alignment on client needs.

• Act as the bridge between client expectations and internal deliverables.

6. Sales Operations & Reporting

• Maintain accurate and up-to-date records of all sales activities in CRM systems.

• Provide weekly/monthly reports on pipeline status, wins/losses, and forecasts to the leadership team.

• Continuously optimize sales processes for efficiency and effectiveness.

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Qualifications & Requirements:

• 11–15 years of experience in business development roles within creative agencies, digital marketing firms, or branding consultancies.

• Proven success in closing high-value deals and developing long-term client relationships.

• Exceptional communication, presentation, and negotiation skills.

• Strong business acumen and understanding of marketing and branding solutions.

• Self-motivated, goal-oriented, and able to thrive in a fast-paced environment.