Business Development Executive

Job Description

Job Summary We are looking for a proactive and enthusiastic Business Development Executive to drive admissions for our digital marketing courses. The ideal candidate will be responsible for generating leads, engaging with potential students, understanding their career goals, and helping them choose the right course. This role requires excellent communication, consultative selling, and a student-first approach to achieve enrollment targets. Key Responsibilities: • Lead Generation: Identify prospective students through cold calling, online inquiries, social media platforms. • Counseling & Consultation: Understand candidate needs and career goals to suggest appropriate digital marketing programs and offerings. • Course Promotion & Sales: Effectively pitch course benefits, USPs, and success stories to drive enrollment. • Follow-up & Conversion: Maintain timely follow-ups with leads through calls, WhatsApp, and emails to ensure maximum conversions. • CRM Management: Accurately update and manage lead data, status, and communication in the CRM system. • Market Understanding: Stay informed about current trends in digital marketing and competitor course offerings to provide the best guidance. • Revenue Target Achievement: Work towards monthly/quarterly student enrollment and revenue targets. • Coordination: Collaborate with the marketing and operations teams to ensure smooth onboarding and feedback collection from students. Key Skills & Qualifications: • Education: Bachelor's/Master's degree in any stream preference for those with a background in Sales, Marketing, or Business Administration. • Experience: 1–3 years in counseling, academic sales, course selling, or B2C sales in the education or training industry. Skills: • Strong verbal and written communication skills • Excellent convincing and counseling abilities • Target-driven and goal-oriented mindset • Proficient in CRM tools, MS Office, and email communication • Ability to handle objections and work in a fast-paced environment • Prior knowledge or interest in digital marketing is an added advantage Show more Show less