Business Consultant (Analytics / Customer Journey Analytics - CJA)

Job Title: Business Consultant – Analytics / Customer Journey Analytics (CJA)

Location: Mumbai (Client Location - Onsite)Employment Type: Full-time / ContractExperinence: 5+ YearsNotice Period: Immediate to 15 DaysWork Timings: Monday to Friday.

Interview Process

Level 1: HR Screening (Personality Assessment)Level 2: Technical RoundLevel 3: Final Round (Note: The interview levels may vary)

About The Role

We are looking for a dynamic Business Consultant – Analytics / Customer Journey Analytics (CJA) to support enterprise-level digital transformation initiatives at the client location in Mumbai. This customer-facing role blends digital analytics, strategy, and product expertise to guide clients in leveraging Adobe Analytics and Customer Journey Analytics (CJA) to meet key business goals.As a strategic partner, you’ll engage with marketers, analysts, developers, and stakeholders to deliver actionable insights and optimize marketing and customer engagement through advanced data analytics.

Key Responsibilities

Build and maintain strong relationships with client-side marketing teams across all levels.Deeply understand the client’s business model and align digital analytics with key business drivers.Facilitate discovery sessions and define business requirements, use cases, and KPIs.Guide technical consultants and developers during the implementation of Adobe Analytics/CJA from a business standpoint.Support identity strategy in CJA setup and assist in CJA connection and data transformation tasks.Manage and optimize CJA dashboards, data views, and UI-based analysis components.Deliver actionable business insights through reporting, dashboards, and ad-hoc analysis.Conduct marketing campaign attribution analysis and provide strategic recommendations.Present regular readouts to stakeholders, showcasing analytics outcomes and roadmap recommendations.Handle multiple client engagements and ensure timely, quality deliverables.Be a product and domain expert in Customer Journey Analytics and digital marketing analytics.Drive content development, including blogs, internal enablement resources, and customer-facing assets.Collaborate with peers to improve team capabilities through mentoring and process innovation.

Key Requirements

5+ years of experience in digital analytics, customer insights, or related consulting roles.4+ years of experience with Adobe Analytics or similar analytics tools.Hands-on experience setting up and managing Customer Journey Analytics (CJA) connections in Adobe Experience Platform.Experience with SQL for data validation.Strong understanding of digital marketing data, segmentation, attribution, and KPIs.Knowledge of how websites and apps influence business metrics and customer behavior.Familiarity with analytics tools and programming languages (e.g., R, Python, SPSS) is a plus.Outstanding communication, storytelling, and stakeholder engagement skills.Bachelor's degree in marketing, analytics, or a related field.Willingness to travel (up to 50%).

Preferred Skills (Good To Have)

Hands-on experience with Adobe Experience Cloud solutions.Experience in web and mobile app optimization.Consulting background in financial services, e-commerce, or telecom sectors.Master’s-level education in digital marketing, analytics, or business strategy.Skills: marketing kpis,web optimization,python,digital analytics,kpis,dashboarding,,segmentation,data validation,spss,adobe experience platform,sql,stakeholder engagement,adobe analytics,attribution,r,communication,customer segmentation,attribution model,customer journey analytics,cja,,data transformation,digital marketing data