Business Analytics + Data Analytics

Job Description

Role - Business Analytics + Data Analytics Exp - 10+ Years ( Min. 8 Years of relevant exp )Budget - 28 LPALocation - Mumbai / Pune ( WFO - 5 Days )NP - Immediate - 15 Days Analytics/tech skills: Advanced SQL, Strong Power BI/Reporting skills, Python , Good experience in analytics deep-dives (descriptive/prescriptive analytics), advanced analytics/ML skills.Functional skills: Marketing analytics, marketing campaign & operations, paid media knowledge Soft skills: Strong in communication, senior stakeholder management experience, team handling experience (4-6 members). The candidate must possess knowledge relevant to the functional area, and act as a SME in providing advice in the area of expertise, and also focus on continuous improvement for maximum efficiency. It is vital to focus on the high standard of delivery excellence, provide top-notch service quality and develop successful long-term business partnerships with internal/external customers by identifying and fulfilling customer needs. The ideal candidate must be proactive, and go beyond expectations to achieve job results and create new opportunities. The candidate must positively influence the team, motivate high performance, promote a friendly climate, give constructive feedback, provide development opportunities, and manage career aspirations of direct reports. Communication skills are key here, to explain organizational objectives, assignments, and the big picture to the team, and to articulate team vision and clear objectives. Role & Responsibilities:● Understand the business model on why things are the way they are, ask relevant questions and get them clarified● Breakdown complex problems in small solvable components, to be able to identify problem areas in each component● Conduct cost/benefit analysis and feasibility studies for proposed projects to aid in decision-making● Facilitate the implementation of new or improved business processes and systems● Coordinate with business stakeholders to identify gaps in data, processes and suggest process improvements● Understand and follow the project roadmap, plan data availability and coordinate with the execution team to ensure a successful execution of projects● Prescribe suitable solutions with an understanding in limitations of toolsets and available data● Fetch and analyze data from disparate sources and drive meaningful insights● Provide recommendations on the business rules for effective campaign targeting● Interpret analytical results and provide insights; present key findings and recommended next steps to clients● Develop tangible analytical projects; communicate project details to clients and internal delivery team via written documents and presentations, in forms of specifications, diagrams, and data/process models● Audit deliverables ensuring accuracy by critically examining the data and reports against requirements● Collaborate on regional/global analytic initiatives and localize inputs for country campaign practices● Actively work on audience targeting insights, optimize campaigns and improve comm governance Technical and Functional Skills:● B Tech / BE / BSc / MBA degree or equivalent professional Degree with 10+ years of experience in marketing analytics or performance marketing professional experience in advanced analytics for a Fortune 500-scale company or a prominent consulting organization· Reporting - Data Extraction tools, Advanced Excel, CRM Analytics, Campaign Performance Marketing, Analytics knowledge – Campaign Analytics · Must Have• Strong in numerical and analytical skills.• Strong in Advanced Excel (prior experience with Google sheets is an added plus)• Strong analytical and storytelling skills; ability to derive relevant insights from large reports and piles of disparate data• Very Strong in SQL execution• Advanced knowledge in using Power Bi reporting tool• Experience in marketing analytics or performance marketing, concepts around campaign operations shall be clear like how does a paid media marketing works, campaigns acquisition, reactivations, cross-selling, brand awareness, measure and optimize the campaigns etc.,• Comfortable working autonomously with broad guidelines• Passion for data and analytics for marketing and eagerness to learn• Excellent communications skills, both written and spoken; ability to explain complex technical concepts in plain English• Ability to manage multiple priorities and projects, aligning teams to project timelines and ensuring quality of deliverables• Work with business teams to identify business use cases and develop solutions to meet these needs using analytical approaches• Manage regular reporting and ad-hoc data extract from other departments.• Knowledge on analyzing digital campaigns and the tools/technologies of performance marketing• Experience with Google sheet/Excel