Branding and Community Architect

Company Description

Zoos is India’s leading enterprise SaaS growth platform — powering adoption of world-class technologies like Datadog, GitLab, PagerDuty, and Windsurf across 100+ large enterprises.

ZEAP (Zoos Enterprise Acceleration Platform)

This role sits at the heart of that vision.

Role Overview

Brand & Community Architect

You’ll be the strategic and creative force that:

• Builds the Zoos Brand

  into a thought leadership engine through content, PR, and design.

• Architects communities

  of CIOs, CTOs, DevOps and Security leaders — city by city — through

  Design Circles, networking dinners, and ecosystem events.

• Creates powerful touchpoints

  like Zoos Index, our annual thought leadership publication, and narrative-driven content that defines the next era of enterprise tech storytelling in India.

brand systems and influence-building mandate

Key Responsibilities

1. Brand & Thought Leadership

• Shape Zoos and ZEAP’s brand positioning as the defining voice in India’s enterprise SaaS ecosystem.
• Lead Zoos Index — the annual flagship publication on SaaS adoption and leadership insights.
• Own brand identity and tone across all touchpoints — events, decks, PR, and digital.
• Drive high-impact narratives and campaigns around partnerships, launches, and milestones.

2. Community & Events

• Build and scale Design Circles — curated city-based communities for product, infra, and tech leaders.
• Create tiered executive networks (C-suite to operator) via structured WhatsApp and LinkedIn groups.
• Orchestrate flagship vendor-led events (Datadog, GitLab, PagerDuty) around Cloud, AI, and Security.
• Host invite-only Founder Circles and relationship-driven ecosystem experiences.

3. PR & Ecosystem Marketing

• Cultivate strong media and analyst relationships to drive consistent brand visibility.
• Build a Zoos newsroom to amplify partner, customer, and ecosystem stories.
• Co-create reports, playbooks, and roundtables with associations and thought leaders.

4. Content & Design

• Lead storytelling across case studies, leadership content, and visual assets.
• Oversee creative direction and maintain a unified, premium design language.
• Ensure every Zoos touchpoint reflects clarity, aesthetics, and thought leadership.

Qualifications

• 6–10 years of experience in

  brand, ecosystem, or community marketing

  , preferably in SaaS, tech, or venture ecosystems.
• Proven ability to

  build executive communities

  and run high-impact events or programs.
• Strong grasp of

  brand storytelling, content strategy, and design aesthetics

  .
• Exceptional communication and writing skills — able to craft thought leadership narratives.
• Network-driven and relationship-oriented, with natural ecosystem-building instincts.
• Strategic mindset with executional depth — thrives in lean, fast-paced founder-led environments.