Brand Strategist

Brand Manager

What You'll Do:

• Channel Strategy & Selection:

  Lead the research, identification, and evaluation of a diverse range of brand channels, with a strong emphasis on OTT platforms (e.g., streaming services, connected TV) and other non-traditional digital and offline channels.

• Market Research & Analysis:

  Conduct in-depth analysis of audience consumption habits, channel effectiveness, market trends, and competitive landscape to inform channel selection.

• Partnership Development:

  Identify and forge strategic partnerships with channel owners, media agencies, and technology providers to secure optimal placements and opportunities.

• Negotiation & Contracting:

  Lead negotiations for media buys, partnerships, and sponsorships to ensure cost-effective and impactful channel utilization.

• Budget Management:

  Manage and optimize the budget allocated for non-Google and Meta brand channels, ensuring maximum ROI.

• Performance Monitoring & Optimization:

  Define key performance indicators (KPIs) for each channel, monitor performance, and provide actionable insights for continuous optimization.

• Collaboration:

  Work closely with the Brand Strategy, Creative, Content, and Analytics teams to ensure seamless integration of brand messaging across all selected channels.

• Reporting:

  Prepare and present regular reports on channel performance, insights, and recommendations to senior management.

What You'll Bring:

• 5+ years of progressive experience

  in marketing, media planning, brand management, or a related field, with a significant focus on channel strategy and execution.

• Demonstrated expertise in OTT advertising

  and a strong understanding of the evolving digital media landscape beyond Google and Meta.
• Proven track record of successfully identifying, evaluating, and implementing effective brand channels that drive measurable results.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• A strategic thinker with the ability to translate brand objectives into actionable channel strategies.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously in a fast-paced environment.
• Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree is a plus.

Bonus Points If You Have:

• Experience with integrated marketing campaigns across diverse channels.
• Familiarity with ad tech and media buying platforms specific to OTT.
• Experience working with or for media agencies.