Brand Strategist

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About the Role:

Brand Strategist

Responsibilities:

• Develop and execute brand strategies that align with business goals
• Create high-quality, engaging, SEO-optimized blog content on WordPress
• Manage and maintain WordPress blog (posting, formatting, basic design/editing)
• Create and schedule content calendars for blog and social media
• Plan, launch, and optimize Meta Ads (Facebook and Instagram)
• Monitor brand performance and adjust strategies accordingly
• Collaborate with designers, marketing, and product teams
• Analyze KPIs and create performance reports for campaigns

Requirements:

• Proven experience as a brand strategist, content creator, or similar role
• Hands-on experience with WordPress blog posting and management
• Strong understanding of Meta Ads Manager (campaign setup, audience targeting, budget optimization)
• Excellent writing and storytelling skills (blog posts, social captions, ad copy)
• Familiarity with SEO best practices
• Ability to interpret analytics and adjust strategies for performance
• Strong communication and organizational skills