Brand Strategist

: Brand Strategist / Digital Marketing Manager

Ahmedabad, India

7:30 PM – 4:30 AM IST (aligned to U.S. time zones)

Role Summary

Key Responsibilities

• Short-Form Video & Reels:

  Ideate, storyboard, direct, and oversee editing for Instagram Reels, YouTube Shorts, TikTok, and Snapchat content that converts views into inquiries.

• Web & Landing Pages:

  Audit existing pages, launch new ones, and continuously optimize copy, UX, and conversion rates.

• Content & Copywriting:

  Produce high-impact blogs, ad copy, email sequences, and marketing collateral that speak directly to the needs of recent international grads.

• Reputation Management:

  Build and execute a proactive reviews strategy; monitor mentions and maintain a 4.8 + online rating.

• Content Calendar & Strategy:

  Develop monthly/quarterly calendars for long-form (webinars, YouTube) and short-form content; repurpose assets across channels.

• On-Camera & Webinar Hosting:

  Confidently host large webinars (100+ attendees) and appear on camera for tutorials, interviews, and social content.

• Institutional Outreach:

  Deliver persuasive presentations to universities and training partners; tailor decks and pitches to each audience.

• SEO & Analytics:

  Own keyword research, on-page SEO, and use SEMrush/GA4 to track rankings, traffic, and funnel performance.

• Tool Stack:

  Expert user of Canva/Adobe Suite, social schedulers, marketing-automation platforms, Google Analytics, etc.

• Project Leadership:

  Drive initiatives from concept to completion with minimal oversight; rally internal and external resources as needed.

Qualifications

• Experience:

  4–6 + years

  in digital marketing with a clear track record of

  lead generation

  and

  brand growth

  .

• Portfolio:

  Links to at least one blog post,

  one short-form video

  , and

  one webinar/presentation you’ve created or hosted.

• Technical Skills:

  Advanced copywriting, strong SEO fundamentals, hands-on with SEMrush (or similar), confident on camera.

• Soft Skills:

  Charismatic presenter, data-driven decision-maker, relentless problem-solver who thrives in a high-growth, low-hand-holding environment.

• Mindset:

  Persistent, resourceful, and able to “get to anyone” inside or outside an organization to make things happen.