Brand Strategist

In this role, you will be responsible for developing and enforcing brand guidelines to maintain consistency across all digital touchpoints. You will conduct regular audits of digital content and channels to ensure compliance with brand standards. Additionally, you will be tasked with developing comprehensive brand strategies that align with clients" business objectives and conducting market research and competitive analysis to identify opportunities and challenges. Key Responsibilities: - Collaborate with digital marketing teams to plan and execute integrated marketing campaigns. - Ensure consistency and alignment of brand messaging across all digital channels, including social media, email, websites, and digital ads. - Monitor and analyse campaign performance to ensure alignment with brand objectives. - Present strategic recommendations and creative ideas to clients, gaining their buy-in and support. - Guide content creation teams to produce brand-aligned content for various digital platforms. - Ensure that all content reflects the brand's voice, tone, and style. - Stay updated on digital marketing trends, industry developments, and emerging technologies. Qualifications: - Strong understanding of digital marketing channels, tools, and best practices. - Exceptional analytical skills with the ability to interpret data and derive actionable insights. - Excellent communication and presentation skills. - Creative thinker with strong problem-solving abilities. - Experience in client management and collaboration. - Proficiency in using digital marketing and analytics tools (e.g., Google Analytics, SEMrush). About the Company: The company offers leave encashment benefits along with a day shift schedule from Monday to Friday. Additionally, there is a performance bonus provided. The work location is in person. Job Type: Full-time,