Brand Strategist

Salary Structure:

Rs. 30,000 per month in hand

Rs. 35,000 per month

Experience Required:

Advantage:

Work Arrangement:

Company Website:

Key Responsibilities:

Brand Strategy & Development:

• Develop comprehensive brand strategies from the ground up, including brand positioning, messaging, voice, and visual identity guidelines.
• Conduct in-depth market research, competitive analysis, and consumer insights to inform and validate strategic recommendations.
• Translate brand strategy into tangible marketing and content plans across all channels, including websites, social media, email campaigns, and advertising.
  

Client Leadership & Communication:

• Act as the primary strategic point of contact for clients, leading discovery sessions, strategy presentations, and key review meetings.
• Articulate and present strategic concepts, campaign plans, and performance insights to clients in a clear and compelling manner.
• Build and nurture trusted advisor relationships with clients, understanding their business goals to proactively guide their brand's evolution.
  

Internal Collaboration & Project Management:

• Serve as the strategic lead for internal teams (creative, content, performance marketing), providing clear briefs and direction to ensure all work is on-brand and on-strategy.
• Communicate client feedback and strategic pivots effectively to the internal team to ensure alignment and efficient workflow.
• Oversee the execution of strategic initiatives, ensuring timely delivery and adherence to the core brand vision and project timelines.
  

Performance & Optimization:

• Define key performance indicators (KPIs) for brand health and campaign success.
• Work with the analytics team to track brand performance, perception, and campaign effectiveness, providing strategic insights for optimization.
• Ensure that all strategic and creative outputs are designed to achieve client objectives and deliver a strong return on investment (ROI).
  

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of proven experience as a Brand Strategist, Brand Manager, or a similar strategic role within a marketing or advertising agency.
• Deep understanding of brand architecture, positioning, storytelling, and multi-channel marketing.
• Excellent client-facing communication, presentation, and relationship-building skills.
• Strong project management skills, with the ability to manage multiple projects and stakeholders simultaneously.
• Proficiency in market research and data analysis to derive actionable insights.
• A creative mindset with a strategic, results-driven approach.
• Familiarity with project management software (e.g., Asana, Trello) and marketing analytics tools.