Brand Strategist

A brand strategist develops and implements strategies to elevate a company's brand by conducting market research, analyzing consumer behavior, and identifying opportunities to create a cohesive brand identity and messaging. Key responsibilities include developing brand positioning, defining brand voice and messaging, collaborating with creative teams, and evaluating marketing campaign performance to ensure consistency and resonance with the target audience and drive brand growth and loyalty

• Strategy Development:

  Craft comprehensive brand strategies, including brand voice, messaging, slogans, and content pillars, that align with the company's overall goals.   

  Cross-Functional Collaboration:

  Work closely with marketing, sales, and creative teams (designers, marketers) to ensure a unified and consistent brand experience across all channels    

• Content & Campaign Planning:

  Develop content marketing campaigns and social media strategies to promote products, services, and the brand itself.  \    

  Analytical Skills

  Communication Skills

  Strategic Thinking

  Creativity & Storytelling

  Adaptability