Brand Marketing Specialist

You will be responsible for leading brand and content strategy across all consumer touchpoints, including brand campaigns, performance creatives, partnerships, and integrated storytelling. Your role will involve defining brand positioning and communication strategies, executing brand marketing roadmaps, and identifying opportunities for brand visibility and audience engagement. Your key responsibilities will include: - Developing and executing integrated brand campaigns across digital, social, influencer, and owned media channels - Collaborating with product, editorial, and design teams to ensure full-funnel brand communication - Managing external creative agencies, production houses, and freelancers to ensure high-quality creative output - Collaborating with product, edit, and growth teams to maintain a consistent brand experience across digital products To qualify for this role, you should have: - 3-5+ years of experience in brand management, preferably in media, consumer tech, or e-commerce - Proven experience in delivering integrated campaigns across various platforms - Strong understanding of performance marketing and the impact of creative on key metrics - Design sensibility with expertise in visual storytelling and brand tone-of-voice - Exceptional stakeholder management and presentation skills - Proficiency in AI tools, social tracking, and analytics tools like Google Analytics If you believe you meet the qualifications for this role, please share your updated CV with the hiring team at HT Digital (Sameeksha Chauhan - sameeksha.chauhaan@htdigital.in). You will be responsible for leading brand and content strategy across all consumer touchpoints, including brand campaigns, performance creatives, partnerships, and integrated storytelling. Your role will involve defining brand positioning and communication strategies, executing brand marketing roadmaps, and identifying opportunities for brand visibility and audience engagement. Your key responsibilities will include: - Developing and executing integrated brand campaigns across digital, social, influencer, and owned media channels - Collaborating with product, editorial, and design teams to ensure full-funnel brand communication - Managing external creative agencies, production houses, and freelancers to ensure high-quality creative output - Collaborating with product, edit, and growth teams to maintain a consistent brand experience across digital products To qualify for this role, you should have: - 3-5+ years of experience in brand management, preferably in media, consumer tech, or e-commerce - Proven experience in delivering integrated campaigns across various platforms - Strong understanding of performance marketing and the impact of creative on key metrics - Design sensibility with expertise in visual storytelling and brand tone-of-voice - Exceptional stakeholder management and presentation skills - Proficiency in AI tools, social tracking, and analytics tools like Google Analytics If you believe you meet the qualifications for this role, please share your updated CV with the hiring team at HT Digital (Sameeksha Chauhan - sameeksha.chauhaan@htdigital.in).