Brand Marketing Specialist

Role & responsibilities

1. Brand Strategy & Positioning

• Develop and implement comprehensive strategies aligned with company goals and market opportunities.
• Define and maintain the brands identity, tone, and narrative across all communication channels.
• Analyze market trends, consumer insights, and competitor activities to refine positioning and messaging.

2. Content Creation & Social Media Strategy

• Lead the creation, curation, and execution of

  social media content

  across platforms (LinkedIn, Instagram, YouTube).
• Oversee the

  social media content calendar

  , ensuring timely, high-quality, and engaging posts that align with brand campaigns and key moments.
• Collaborate with designers, writers, and SM team to produce compelling content including posts, reels, carousels, stories, and short-form videos.
• Manage the

  Video Content Calander

  and ensure all outputs are high quality , on brand and data-informed.Use data-driven insights to refine content tone, posting frequency, and platform strategy.
• Track and analyze performance metrics (views, engagement, conversions) to continuously optimize content strategy.
• Stay updated with trends, formats, and best practices in digital and social content marketing.

3. Social Media & Digital Management

• Oversee the

  social media & brand content teams

  , ensuring strong brand presence and audience engagement across platforms.
• Develop and execute platform-specific content strategies that support brand awareness, community growth, and conversion goals.
• Monitor analytics to assess performance and adjust tactics for optimal results.
• Foster a culture of creativity, innovation, and accountability within the marketing department.

4. Market Research & Insights

• Conduct regular brand performance analysis, competitor benchmarking, and consumer research.
• Leverage insights to guide creative direction, content strategy, and media planning.

Preferred candidate profile

Experience:

• 5- 8 years of experience in brand management, content marketing, or digital strategy.
• Proven success in

  video marketing

  ,

  social media team leadership

  , and

  executive brand management

  .
• Experience working closely with C-level executives or thought leaders preferred.
  

Technical & Professional Skills:

• Strong understanding of branding, storytelling, and digital ecosystems.
• Expertise in social media management and analytics tools (e.g., LinkedIn Analytics, Meta Business Suite).
• Proficiency in performance tracking and content optimization.
• Understanding of SEO/SMM- Digital Marketing Certification, analytics Certification (preferred)
• Excellent communication, writing, and presentation skills.
• Proficiency in graphics/video editing tools (canva, Filmora, capcut, VSDC etc)
  

Personal Attributes:

• Strategic thinker with creativity and business acumen.
• Confident managing senior stakeholders and public-facing executives.
• Passionate about storytelling, digital engagement, and leadership branding.
• Collaborative, proactive, and results-driven.