Brand Marketing Specialist

Company Description

HeadFox, headquartered in Jaipur, specializes in the manufacture of innovative Smart Helmets. Founded in 2017, the company is dedicated to delivering high-quality, smart wearable products with exceptional design to individuals and organizations globally. With a strong focus on innovation and market disruption, HeadFox has invested significantly in research and development. As a result, the company continues to produce user-friendly and affordable smart wearables that cater to a diverse audience worldwide.

Offline & BTL Marketing (Primary – 70%)

• Plan and execute

  BTL activities

  , on-ground activations, and promotional campaigns.
• Manage

  dealer branding

  , shop-board installations, in-store branding, and marketing collaterals.
• Coordinate

  events, exhibitions, product launches

  , and other branding activities.
• Handle

  vendor coordination

  for printing, fabrication, signage, hoardings, banners, standees, etc.
• Ensure

  timely execution

  of all offline branding activities across locations.
• Conduct

  market visits

  to check branding quality, material placement, and visibility.
• Manage budgets, negotiate rates, and track campaign performance.

Digital Marketing Support (Secondary – 30%)

• Assist in creating

  social media content

  and coordinating with the digital team.
• Basic

  Canva design work

  , creatives & post edits.
• Support

  online campaigns

  , paid ads, and reporting.
• Handle website updates / landing page coordination (if required).

Qualifications

• Experience in Brand Marketing, Brand Management, and Branding
• Strong expertise in Marketing and Brand Development
• Excellent communication, analytical, and problem-solving skills
• Ability to strategize and execute branding campaigns effectively
• Familiarity with industry trends and insights to drive brand growth
• Bachelor's degree in Marketing, Business Administration, or related field
• Proficiency in digital marketing tools and platforms is a plus