Brand Marketing Specialist

As a Marketing and Branding Specialist at Progenesis Fertility Center, your role is crucial in overseeing all offline marketing activities. You will be responsible for identifying Below The Line (BTL) activation opportunities, coordinating with vendors, negotiating costs, and executing campaigns effectively. Your tasks will also include overseeing the installation of branding materials at clinics such as signage and space branding. Additionally, you will play a key role in planning and executing events, as well as coordinating monthly camp marketing activities. Key Responsibilities: - Identify BTL activation opportunities nearby centers. - Research and select vendors for offline marketing campaigns, negotiate costs, and oversee campaign execution. - Coordinate the design, production, and installation of promotional materials like hoarding, flyers, etc. - Plan and execute camp marketing activities at nearby locations, coordinating with relevant stakeholders. - Ensure timely installation of branding materials at clinics including signage, space branding, etc. - Provide dimensions to designers for branding materials, review and approve designs, and coordinate with vendors for installation. - Maintain vendor relationships and ensure the quality of materials and services provided. - Monitor and analyze the effectiveness of offline marketing initiatives and branding efforts, providing regular reports to management. - Collaborate with the marketing team to ensure alignment between offline and online marketing efforts. - Stay updated with industry trends and best practices in offline marketing and branding. Qualifications: - Bachelor's degree in Marketing, Advertising, or related field. - More than 2 years of experience in offline marketing, branding, or a related role. - Excellent communication and negotiation skills. - Knowledge of the healthcare or service industry is preferred.,