Brand Marketing Manager

Role Overview -

Brand Marketing Manager

Key Responsibilities -

Brand Strategy -

• Define, refine, and champion the company’s brand voice and value proposition across channels
• Develop brand positioning that resonates with educators, learners, institutions, and partners.

Campaign Development & Execution -

• Plan and execute integrated brand campaigns (digital, social, events, content) that increase awareness, credibility, and engagement.
• Collaborate with cross-functional teams to ensure campaigns align with product launches and strategic initiatives.

Content & Creative Leadership -

• Oversee development of marketing assets — videos, presentations, web pages, case studies, thought leadership, and social content — that bring the brand narrative to life.
• Work with internal teams or external agencies to uphold brand consistency across creative executions.

Analytics & Performance -

• Define KPIs, track brand health metrics, and measure campaign effectiveness to inform optimization.
• Use data insights to iterate on messaging, targeting, and channel strategies.

Cross-Functional Collaboration

• Partner with Product, Content, Sales, Customer Success, and Events teams to align brand and go-to-market efforts.
• Support major initiatives like conferences, product rollouts, and RFP responses with tailored brand communications.

Experience & Qualifications -

• Bachelor’s degree in Marketing, Communications, Business, or related field.

• 5–7+ years

  of brand or marketing experience — ideally with exposure to edtech, SaaS, or mission-driven organizations.
• Proven ability to lead brand campaigns that drive awareness and engagement.
• Strong storytelling skills and experience translating complex technical or educational concepts into clear, compelling messaging.

Core Skills

• Strategic brand thinking and creative problem solving.
• Excellent written and verbal communication.
• Project and campaign management with cross-team coordination.
• Data-driven decision-making and ability to interpret analytics.
• Digital marketing familiarity (social, email, SEO/SEM).