Brand Marketing Lead

Brand Marketing Lead

The ideal candidate will have a deep understanding of digital marketing channels, strong content instincts, and the ability to collaborate with cross-functional teams and external partners to drive brand growth.

Experience: 4 5 Years

Location: Chennai

Work Mode: Work From Office

Department: Marketing

Employment Type: Full-Time

Required Skills & Experience

• 4 5 years

• Proven hands-on experience in content writing (long-form, short-form, and campaign content).

• Strong experience in social media management and community engagement.

• Ability to collaborate effectively with cross-functional teams.

• Experience managing or working closely with design teams.

• Creative, energetic, and proactive mindset with strong ownership of outcomes.

Brand Strategy & Positioning

• Develop and execute a comprehensive brand strategy tailored to the Indian market.

• Strengthen brand positioning as a premium, trust-led offering within the health and wellness space.

• Leverage consumer insights to refine messaging and brand narratives.

Digital Marketing & Campaign Execution

• Plan and manage multi-channel digital campaigns across social media, email, SEO, and paid platforms.

• Drive content strategy across blogs, website, ads, emailers, and campaign creatives.

• Lead content writing efforts to ensure clear, compelling, and high-impact communication.

• Manage and grow social media platforms including Instagram, Facebook, LinkedIn, and YouTube.

• Track, measure, and optimize campaign performance using analytics and insights.

Customer Engagement & Experience

• Enhance customer journey touchpoints to build long-term trust and loyalty.

• Lead engagement initiatives using personalized messaging, success stories, and interactive content.

Collaboration & Team Management

• Work closely with product, sales, and creative teams to ensure brand consistency.

• Manage and coordinate with external agencies for content, media buying, and events.

• Mentor junior brand and marketing team members.

• Collaborate closely with designers and oversee creative output aligned with brand objectives.

Market & Competitive Analysis

• Monitor industry trends and competitor activities to identify growth opportunities.

• Recommend innovative branding and campaign initiatives based on market insights.