Brand Manager/Executive (Offline)- Sakinaka , Andheri East

We re looking for a Marketing Professional who is eager to build a brand from scratch. you have the opportunity to experiment, collaborate, and take full ownership of campaigns, both online and offline. Your goal? Build buzz, drive engagement, and build a loyal community.

Key Responsibilities:

1. Brand & Strategy

• Define brand voice, positioning, and target audience segments

• Research competitors and create differentiation strategies

• Build a yearly marketing calendar with key festivals, launches, and activations

2. Digital Marketing

• Plan & execute performance marketing campaigns (Google Ads, Meta Ads)

• Manage SEO/ASO for app visibility (keywords, app store ranking, website SEO)

• Optimize landing pages, app downloads, and referral programs

• Track CAC (customer acquisition cost) and ROAS (return on ad spend)

3. Community & Partnerships

• Build community programs (e.g., referral programs, loyalty rewards)

Create collaborations with gyms, salons, fashion brands, RWAs (society committees)

• Manage brand ambassador or college campus ambassador programs

4. Events & Activations

• Plan society activations, exhibitions, mall kiosks, and city-based campaigns

• Handle sponsorships, pop-ups, and experiential marketing booths

• Track footfall, lead collection, and conversion after events

5. Analytics & Insights

• Track user behavior via tools (Google Analytics, Mixpanel, Meta dashboards)

• Run surveys/feedback loops to understand customer pain points

• Provide regular marketing reports to leadership with actionable insights

6. Customer Engagement

• Work with product team on in-app campaigns (push notifications, updates, offers)

• Handle festive campaigns, discount promotions, and seasonal offers

• Create retention strategies: repeat usage, referrals, subscription models

7. Budgeting & Vendor Management

• Plan marketing budgets and allocate spends between digital/offline

• Coordinate with agencies, printers, designers, and event vendors

• Negotiate influencer and media collaboration rates

What Were Looking For:

• Bachelor's degree in marketing, Mass Comm, or related field

• 2-4 years of marketing experience (startup/D2C brand experience is a big plus)

• Strong communication and storytelling skills

• Hands-on with tools like Canva, Google Sheets, Instagram insights, Ads Manager

• A self-starter with a get things done attitude comfortable with experimenting and learning fast

• Passion for lifestyle, fashion, or community-driven brands is a bonus

Interested candidate can whatsapp on 7984648886